Forward thinking: What telecoms has in store in 2011

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Forward thinking: What telecoms has in store in 2011

By Total Telecom staff

Friday 31 December 2010

We see Europe's big guns continuing their push into emerging markets, mixed fortunes for tablet

makers, and operators further diversifying into new verticals.

At this time of year the

Total Telecom

team takes the opportunity to look ahead to what 2011 has in store

for the telecoms industry.

Emerging opportunities

France Telecom will continue its strategy of emerging market acquisitions. Its current focus lies in

Africa and the Middle East, but we know it's also open to opportunities in Asia, and is eyeing Serbia's

state-owned fixed-line provider Telekom Srbija. Expect France Telecom to increase its footprint by at

least three more markets in 2011.

Telefonica will go from strength to strength in Latin America in 2011 in the wake of its acquisition of

Portugal Telecom's stake in Vivo, but the newly-restructured America Movil will provide a formidable

competitor.

Expect to see more from Huawei in 2011 as the Chinese vendor builds on its presence in Europe backed

by a high-profile marketing push, with a view to winning some LTE network deals further down the

line. Ericsson will play down the ramp-up in rivalry, Nokia Siemens will do everything it can to keep up

with both of them.

New frontiers

M2M will see plenty of coverage in 2011, but industry observers could become frustrated at the lack of

clearly-defined business models.

Mobile operators will continue to diversify into new verticals. 2011 will be the year of m-health

services. Mobile payment and mobile financial services will also grow.

We haven't seen the last of the cloud computing hype by any stretch. Operators will ramp up their cloud

marketing activities as they look to court both big enterprises and SMEs.

Will 2011 finally be the year when the word 'femtocell' becomes part of the consumer lexicon? Probably

not, but shipments of femtocells with consumer-friendly names along similar lines to Vodafone's Sure