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200,000 Ticketholders Sign up to Offset Travel Carbon Emissions to London 2012

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200,000 Ticketholders Sign up to Offset Travel Carbon Emissions to London 2012 PR Newswire LONDON, July 12, 2012 LONDON, July 12, 2012 /PRNewswire/ -- BP's Target Neutral London 2012 programme has now reached over 200,000 sign ups. With sign-ups increasing daily, ticketholders, athletes and Olympic Partners are getting behind London 2012's ambition to lower the carbon footprint of the Games. BP Target Neutral is offering to offset the carbon footprint of all ticketed spectator journeys to and from the Olympic and Paralympic Games for free. It's simple and easy to do - ticketholders just need to visit the BP Target Neutral website http://www.bptargetneutral.com/London2012 or sign up through the Facebook app http://on.fb.me/BPtargetneutral to have the carbon emissions of their travel to London offset for free. Team GB, ParalympicsGB and a number of Olympic Committees around the world have already offset their carbon footprint to the Games. Turkey has signed up to BP's Target Neutral London 2012 programme, and BP is also working with Team USA, Trinidad & Tobago, Azerbaijan, Egypt, United Arab Emirates, Angola and Georgia. As a leading 'not for profit' provider of services to reduce, replace or neutralise carbon emissions from transport, BP is working with the Games organisers and other London 2012 partners on how Target Neutral can help offset the carbon footprint of the Games.
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200,000 Ticketholders Sign up to Offset Travel
Carbon Emissions to London 2012
PR Newswire
LONDON, July 12, 2012
LONDON
,
July 12, 2012
/PRNewswire/ --
BP's Target Neutral London 2012 programme has now reached over 200,000
sign ups. With sign-ups increasing daily, ticketholders, athletes and Olympic
Partners are getting behind
London
2012's ambition to lower the carbon
footprint of the Games.
BP Target Neutral is offering to offset the carbon footprint of all ticketed
spectator journeys to and from the Olympic and Paralympic Games for free. It's
simple and easy to do - ticketholders just need to visit the BP Target Neutral
website http://www.bptargetneutral.com/London2012 or sign up through the
Facebook app http://on.fb.me/BPtargetneutral to have the carbon emissions of
their travel to
London
offset for free.
Team GB, ParalympicsGB and a number of Olympic Committees around the
world have already offset their carbon footprint to the Games.
Turkey
has
signed up to BP's Target Neutral London 2012 programme, and BP is also
working with Team
USA
,
Trinidad & Tobago
,
Azerbaijan
,
Egypt
,
United Arab
Emirates
,
Angola
and
Georgia
.
As a leading 'not for profit' provider of services to reduce, replace or neutralise
carbon emissions from transport, BP is working with the Games organisers and
other
London
2012 partners on how Target Neutral can help offset the carbon
footprint of the Games. BP Target Neutral has offset travel emissions of the
70,000 volunteers for
London
2012 and is delighted to be working with a
number of partners including Samsung, Dow, Sainsbury's, Freshfields, General
Electric and Heineken.
ANDREA ABRAHAMS, GLOBAL DIRECTOR FOR TARGET NEUTRAL
said:
"We believe this mass offset opportunity will raise awareness about the
challenge we all face in living more sustainably and will engage people who
might never before have thought about the carbon impact of their travel
choices. Through collective action, individual and companies can work together
to make a real difference to the environment and we hope this will prove to be
a legacy for future events."
BP is working with six inspiring athlete ambassadors (Jessica Ennis, Lizzie
Armitstead, William Sharman and Paralympic athletes Richard Whitehead,
Shelly Woods, Stefanie Reid) on their journey to the Games, showing them how
to make changes in their everyday lives as well as the fuel to get around whilst
training and offsetting their carbon emissions from driving.
There are opportunities for spectators to learn about Target Neutral and sign-
up to offset their carbon in the Olympic Park at BP's interactive showcase "Walk
in the Olympic Park". Furthermore, athletes from around the world can sign-up
to offset their carbon at the Athlete's Village Target Neutral Pod.
SEB COE, CHAIR OF LOCOG
said:
"Sustainability underpins all of our
plans - and has done since the bid. BP's Target Neutral scheme is a fantastic
opportunity for millions to offset their carbon footprint and help London 2012 to
inspire positive social, economic and environmental change for the future."
As the
London
2012 official Carbon Offset Partner, BP Target Neutral will be
providing the administration and funds to offset the carbon emissions from
Games-related travel of ticketholders. The more people that sign up, the more
Target Neutral can support low carbon development projects worldwide.
All carbon emissions will be offset from a portfolio of six carbon offset projects
that have been chosen to represent each continental region participating in the
Games. These projects have been carefully selected and are compliant with
ICROA Code of Best Practice.
Ticketholders should visit http://www.bptargetneutral.com/london2012 or
Facebook page http://on.fb.me/BPtargetneutral to have the carbon emissions
of their travel to
London
offset for free.
EDITORS NOTES
1. ABOUT BP TARGET NEUTRAL
Target Neutral was set up in 2006 as part of BP's broader commitment to
practical sustainability. It is a not-for-profit carbon management program,
which encourages consumers to reduce, replace and neutralise their carbon
emissions from transport. BP covers Target Neutral's operating costs ensuring
that all the money paid to offset is used to support genuine carbon offset
projects that also have positive local environmental and socio-economic
benefits.
BP Target Neutral is a founding member of ICROA, the International Carbon
Reduction and Offsetting Alliance which has recently merged with IETA, the
International Emissions Trading Association.
For more information please visit http://www.targetneutral.com
2. ABOUT THE
LONDON
2012 OFFSET
Whether travelling by planes, cars or public transport to
London
2012,
spectators will be able to offset their carbon emissions free of charge by simply
registering their journey on the Target Neutral website or via the Facebook
page.
Spectators heading to the Games from across the world will be asked to
confirm where they are travelling from and their CO
2
emissions will then be
calculated to be offset by BP.
BP Target Neutral is also offering to offset the travel carbon footprint of
accredited media travelling to the
London
2012 Olympic Games. This includes
international media representatives.
The travel footprint estimate is based on LOCOG's foot printing study of
March
2010
. A full methodology statement used to calculate journey emissions on a
per country basis was developed for BP Target Neutral by Environmental
Resource Management (ERM), is available from
http://www.bptargetneutral.com/london2012.
Ernst & Young has reviewed the Target Neutral London 2012 spectator
programme in order to provide an objective assessment of BP's description of
the assumptions, method and reporting principles used within ERM's
methodology.
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