Care.com UK Addresses 'Care Drain' Hitting Local Economy

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• Publié par: care-com
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• Langue: English

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Care.com UK Addresses 'Care Drain' Hitting

Local Economy

PR Newswire

LONDON, July 3, 2012

LONDON

,

July 3, 2012

/PRNewswire/ -- The staggering cost of childcare for UK

families has underscored the need for a revised approach, according to

Care.com UK (uk.care.com), the on-line marketplace in the country offering

British families direct access to carers.

According to a survey on childcare in the UK recently conducted by Daycare

Trust and Mumsnet, 38% of responding parents have considered leaving their

jobs to manage their childcare needs.

Care.com UK Country Director Sigrid Daniel said, "In a period of high

unemployment, the fact that parents are leaving the workplace because they

cannot afford quality childcare is, at the very least, a sobering statement and

evidence that something is severely lacking in how care is managed in the UK

today. And the subsequent repercussion – that there are then fewer jobs for

carers – becomes a costly care drain on the UK economy."

"A different model is needed," continued Ms. Daniel, "And that's where

Care.com comes in. Our mission is to provide families and carers direct

connection and contact, making the process of finding and securing care more

efficient and cost-effective. We use technology to empower families to tailor

their search so that they find carers who meet their specific needs, and we

enable them and care providers to communicate directly."

Care.com UK, a subsidiary of the U.S.-based Care.com, launched in

April 2012

and provides families access to carers serving the lifecycle of care needs, from

childcare to elder care, to pet care and house care. In addition to efficiency,

Care.com UK provides several tools and resources for the security of its

members, including a trained and dedicated local team reviewing carer profiles

for suspicious and inappropriate content, secure messaging, reference

checking services, and a growing collection of articles and resources on the

interviewing and hiring process.

Additionally, Care.com is working with UK care experts, including

Bestbear.co.uk which provides reference checking, to help develop its UK

service and additional educational content.

"Care.com has realised that there is a problem which needs solving in the UK

care landscape," said Sherry Coutu, advisory board member at Care.com.

"Companies can do lots of wonderful things with technology, but it is only

meaningful if they can solve real problems. We at Care.com are great

supporters of enabling carers -- the vast majority of whom are women -- to

remain in the workplace, and with the secure messaging systems and clever

search tools, Care.com has everything carers and families need to find each

other."

About Care.com

Founded in 2006, Care.com (www.care.com) is the largest and fastest growing

service used by families seeking high-quality care providers, providing a place

to easily connect with hundreds of thousands of care providers, share care

giving experiences and get advice. The company helps families address the

unique lifecycle of care needs that each family goes through - child care, senior

care, special needs care, tutoring, pet care, housekeeping and more. Fortune

500 companies, educational institutions, technology companies, and

professional services firms offer Care.com memberships as a benefit to

employees through its Workplace Solutions program.

In 2012, Care.com began to expand its service internationally and, through its

subsidiary, Care.com Europe LTD, now provides an online forum for UK families

and carers to connect with each other, arrange care, and share advice.

Care.com does not employ, recommend, or endorse any caregivers or care

seekers nor is it a recruitment or other agency. Care.com provides information

and tools to help members make informed decisions. However, members are

solely responsible for selecting an appropriate employer or caregiver for

themselves or their family, and employers are solely responsible for obtaining

and reviewing any necessary CRB or other identity, verification, background, or

reference checks before hiring a caregiver and for verifying the age of the

caregiver they select, as well as that caregiver's eligibility to work in the UK.

Care.com UK | Twitter: @CareDotComUK | Facebook: Care.com Fan Page |

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