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Central America's Best Coffees To Go To Auction

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Central America's Best Coffees To Go To Auction PR Newswire MISSOULA, Montana, June 11, 2012 MISSOULA, Montana, June 11, 2012 /PRNewswire/ -- June 21st will mark the first of six auctions for the Cup of Excellence® award winning coffees from El Salvador,

Ajouté le : 26 juin 2012
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Central America's Best Coffees To Go To
Auction
PR Newswire
MISSOULA, Montana, June 11, 2012
MISSOULA, Montana
,
June 11, 2012
/PRNewswire/ --
June 21st
will mark the first
of six auctions for the Cup of Excellence® award winning coffees from
El
Salvador
,
Nicaragua
,
Costa Rica
,
Guatemala
,
Honduras
and Mexico. Farmers
from these countries submitted their best coffees in April and May to be
evaluated by professional teams of cuppers. Each winning coffee has been
tasted, sniffed and scored at least 5 different times by 2 different juries and
each time received a minimum score of 85 points during the competition. The
top ten coffees were evaluated again. The first place winners from each
country received above 90 points. Each competition has a national and
international jury that travel to the origin country for judging.
"The Cup of Excellence juries are very tough," explains Grant Rattray, Managing
Director for the Cup of Excellence program. "Just to get into the finals the
farmer must harvest the coffee cherries at perfect ripeness so that their
sweetness lingers on the palate. In addition, cuppers must find a wonderful
uniqueness in the brew that represents the terroir and the varietal of the
coffee. All of the characteristics must be in harmony and the aftertaste must
leave a pleasantness that makes one want to take one more sip."
These award-winning coffees represent less than one thousandths of a percent
of the coffees produced in the world and are only available through an online
auction. Very few companies focus on coffees this rare and they will bid against
each other for the right to own these winners and to share them with their
discriminating customers.
Coffee lovers can watch the live online auctions
June 21st
,
June 26th
,
July 3rd
,
July 12th
,
July 18th
and
July 25th
and view the results. Once the auctions have
been completed the winning farmers will receive the majority of the premium
price, which for very small farmers is more money than they will make all year.
The Cup of Excellence is managed by the non-profit Alliance for Coffee
Excellence, Inc, which enjoys membership from global specialty coffee
companies and equipment sponsorships from Probat, Mahlkonig, Pacific Bag
and Decagon. Open to all farmers equally, the program has discovered
thousands of unknown exemplary coffee farmers. For more information or to
become a buyer of these fine coffees log on to www.cupofexcellence.org.
Contact:
Susie Spindler
Executive Director
Alliance for Coffee Excellence, Inc.
Email: susies@cupofexcellence.org
Phone: +1-406-542-3509
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