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Frost & Sullivan: Chinese Firms Entering the Global Smartphone Market Should Focus on Innovation and Brand Equity to Succeed

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Frost & Sullivan: Chinese Firms EnteringFrost & Sullivan: Chinese Firms Entering the Global Smartphone Market Should Focus on Innovation and Brand Equity to Succeed PR Newswire LONDON, Oct. 17, 2013 -- Chinese smartphone manufacturers show strengths and challenges in their global expansion strategies As Apple launches its 5C iPhone to compete in the Chinese market, Chinese companies are looking to the West to grow their businesses. However successful in their domestic market, Chinese firms should carefully consider their global expansion strategies. The Chinese market has been driven by demand for cheap devices that offer a unique range of services such a virtual goods, messaging apps, and photo sharing. The dynamics in more mature Western markets are very different, with carrier relationships, strong brand equity, and innovative features crucial to success. "Along with Huawei and ZTE, there are three interesting Chinese companies with ambitions to take their smartphone businesses international: Lenovo, Yulong Coolpad, and Xiaomi," noted Frost & Sullivan Consultant, ICT, Lawrence Lundy. The first and most successful Chinese smartphone company is Lenovo, which has the largest smartphone market share of Chinese companies, second only to the Korean giant, Samsung, in China. Lenovo is also one of the most diversified Chinese electronics companies, with a broad portfolio.
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Frost & Sullivan: Chinese Firms Entering the Global Smartphone Market Should Focus on Innovation and Brand Equity to Succeed

PR Newswire

-- Chinese smartphone manufacturers show strengths and challenges in their global expansion strategies

As Apple launches its 5C iPhone to compete in the Chinese market, Chinese companies are looking to the West to grow their businesses. However successful in their domestic market, Chinese firms should carefully consider their global expansion strategies.  The Chinese market has been driven by demand for cheap devices that offer a unique range of services such a virtual goods, messaging apps, and photo sharing. The dynamics in more mature Western markets are very different, with carrier relationships, strong brand equity, and innovative features crucial to success.