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Frost & Sullivan: Cloud is the Way of the Future - Is Your Video Workflow Ready?

8 pages
Frost & Sullivan: Cloud is the Way of theFrost & Sullivan: Cloud is the Way of the Future - Is Your Video Workflow Ready? PR Newswire MOUNTAIN VIEW, California, April 7, 2014 -- Research reveals how to empower and monetize multiscreen workflows through the cloud Today's media executives face the dilemma of meeting the overwhelming consumer demand for TV Everywhere, while maintaining the cost efficiency, agility and scalability necessary to succeed in an over the top (OTT) world. Frost & Sullivan finds that increasingly ubiquitous broadband adds flame to the fire, as it drives an increase in video viewership from personal devices such as tablets, smartphones, gaming consoles and smart TVs. While these multiscreen opportunities are lucrative, there are technological challenges in creating a live video workflow with the scale and flexibility to deliver a high quality, live multiscreen experience. Cloud-based solutions have come of age to enable businesses to meet these challenges by delivering business agility, elastic capacity and lowered upfront investment. However, many media and entertainment businesses have a perception of cloud that is rooted in earlier generations of the technology, resulting in outdated misgivings.
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Frost & Sullivan: Cloud is the Way of the Future - Is Your Video Workflow Ready?

PR Newswire

-- Research reveals how to empower and monetize multiscreen workflows through the cloud