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Frost & Sullivan: Marketing Automation is a Must-Have Tool to Boost Marketing Efficiency and Drive Revenues

8 pages
Frost & Sullivan: Marketing Automation isFrost & Sullivan: Marketing Automation is a Must-Have Tool to Boost Marketing Efficiency and Drive Revenues PR Newswire MOUNTAIN VIEW, California, Feb. 13, 2014 - The software is evolving to be more predictive and intuitive, with key insights available on the go The need to integrate marketing efforts to optimize returns on marketing campaign investments is driving the global marketing automation software (MAS) market. Marketers need intelligent tools to identify each sign of customer interest and promptly respond to the sign with relevant personalized content. To handle the velocity and scale of conversations with customers, they need a marketing automation platform that will help them customize the marketing content and automate the timing of all their communications. Organizations also need a tool that will facilitate better collaboration between the marketing and sales teams, and ensure that they manage the customer experience effectively. New analysis from Frost & Sullivan's Global Marketing Automation Software Market research puts the spotlight on marketing automation to provide a 360 degree perspective of how the solution is driving growth for firms globally. The research finds the market earned revenue of $550.7 million in 2013 and estimates this to reach $1.9 billion in 2020.
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Frost & Sullivan: Marketing Automation is a Must-Have Tool to Boost Marketing Efficiency and Drive Revenues

PR Newswire

- The software is evolving to be more predictive and intuitive, with key insights available on the go

The need to integrate marketing efforts to optimize returns on marketing campaign investments is driving the global marketing automation software (MAS) market. Marketers need intelligent tools to identify each sign of customer interest and promptly respond to the sign with relevant personalized content. To handle the velocity and scale of conversations with customers, they need a marketing automation platform that will help them customize the marketing content and automate the timing of all their communications. Organizations also need a tool that will facilitate better collaboration between the marketing and sales teams, and ensure that they manage the customer experience effectively.