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Frost & Sullivan Presents the 2012 Global Growth Leadership Award to BroadSign

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Frost & Sullivan Presents the 2012 Global Growth Leadership Award to BroadSign PR Newswire MOUNTAIN VIEW, California, June 14, 2012 - The company stands out for its proprietary, innovative digital signage software concept and architecture, combined with the SaaS business model MOUNTAIN VIEW, California, June 14, 2012 /PRNewswire/ -- Based on its recent analysis of the digital signage software market, Frost & Sullivan recognizes BroadSign International, LLC. with the 2012 Global Frost & Sullivan Award for Growth Leadership. BroadSign consistently expanded its business through organic network growth and acquisition of new customers. In 2011, the company signed an impressive roster of marquee clients with major deployments that span many verticals and countries. BroadSign's SaaS platform is designed for digital signage operators to build and manage their networks. The rich functionality covers all aspects of digital signage – from planning promotional or advertising campaigns to campaign execution and reporting. BroadSign's affordable pricing and ease of implementation make deployment of digital signage networks feasible even for companies with moderate budgets or limited IT expertise. The ninth and latest version of BroadSign's SaaS, comprising the administrator, player, server, creator, and other modules, is among the most advanced on the market.
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Frost & Sullivan Presents the 2012 Global
Growth Leadership Award to BroadSign
PR Newswire
MOUNTAIN VIEW, California, June 14, 2012
- The company stands out for its proprietary, innovative digital signage
software concept and architecture, combined with the SaaS business model
MOUNTAIN VIEW, California
,
June 14, 2012
/PRNewswire/ -- Based on its recent
analysis of the digital signage software market, Frost & Sullivan recognizes
BroadSign International, LLC. with the 2012 Global Frost & Sullivan Award for
Growth Leadership. BroadSign consistently expanded its business through
organic network growth and acquisition of new customers. In 2011, the
company signed an impressive roster of marquee clients with major
deployments that span many verticals and countries.
BroadSign's SaaS platform is designed for digital signage operators to build and
manage their networks. The rich functionality covers all aspects of digital
signage – from planning promotional or advertising campaigns to campaign
execution and reporting. BroadSign's affordable pricing and ease of
implementation make deployment of digital signage networks feasible even for
companies with moderate budgets or limited IT expertise.
The ninth and latest version of BroadSign's SaaS, comprising the administrator,
player, server, creator, and other modules, is among the most advanced on the
market. "BroadSign's software is hardware-agnostic, which means that it can
run on any PC and digital display, and offers operators the flexibility to
customize their network infrastructure according to their business
requirements," said Frost & Sullivan Research Analyst Aravindh Vanchesan.
"The platform brings a great degree of automation, which enables networks to
execute multiple complex and massive campaigns with minimal personnel, in
stark contrast to networks that still manage playlists manually for each player
In a market saturated with hundreds of other providers, BroadSign is a top
choice due to its global presence and ability to reliably deliver services and
support for customers across various industry segments. The proprietary
software architecture allows networks to start small and grow to virtually
unlimited size, using the same platform and the pay-as-you-grow pricing.
In the past year BroadSign has signed up several large networks that rely both
on advertising and content subscription revenue. The addition of JCDecaux,
PinPoint Media Group, MedCenterDisplay, Cineplex Entertainment, and Health
Media Networks to its already impressive customer base has further solidified
the company's leading position in the lucrative outdoor, healthcare, cinema and
retail sectors.
BroadSign has also been in the forefront of promoting best practices and
establishing standards for accountability of digital signage as a medium. In
2010, the company collaborated with Arbitron to conduct an independent audit
of the proof-of-play component of its software platform. The audit revealed an
overall proof-of-play accuracy of over 99 percent.
In 2011, BroadSign integrated its proof-of-play reports with the Intel AIM suite,
which provides live electronic measurements of audience for digital signage