Cet ouvrage fait partie de la bibliothèque YouScribe
Obtenez un accès à la bibliothèque pour le lire en ligne
En savoir plus

Frost & Sullivan Recognizes Xora's Dominance in the North American Mobile Workforce Management Market

3 pages
Frost & Sullivan Recognizes Xora's Dominance in the North American Mobile Workforce Management Market PR Newswire MOUNTAIN VIEW, California, Sept. 18, 2012 - The company's success lies in its go-to-market strategy that articulates a clear value proposition to prospective customers MOUNTAIN VIEW, California, Sept. 18, 2012 /PRNewswire/ -- Based on its recent analysis of the mobile workforce management (MWM) market, Frost & Sullivan recognizes Xora with the 2012 North American Frost & Sullivan Award for Market Share Leadership. This is no mean feat in a still-challenging and fragmented market. Close competitors lag well behind with less that half of Xora's share. A number of critical factors have contributed to this leadership position. Xora offers an intuitive and affordable product that manages and monitors mobile field workers and their tasks. The company forged early, deep partnerships with key distribution channels, and has implemented a revitalized go-to-market strategy – driven by a new executive team that was put in place in 2011. Xora's MWM solution has been designed to appeal to a wide range of potential business and public sector customers. Its 2009 merger with Gearworks allowed Xora to combine the best of two popular technologies into a single MWM offering. The application is intuitive, easy to use and deploy, and is not allowed to grow stale, with updates on a regular (but not too often) basis.
Voir plus Voir moins
Frost & Sullivan Recognizes Xora's Dominance in the North American Mobile Workforce Management Market
PR Newswire MOUNTAIN VIEW, California, Sept. 18, 2012
- The company's success lies in its go-to-market strategy that articulates a clear value proposition to prospective customers MOUNTAIN VIEW, California,Sept. 18, 2012/PRNewswire/ -- Based on its recent analysis of the mobile workforce management (MWM) market, Frost & Sullivan recognizes Xora with the 2012 North American Frost & Sullivan Award for Market Share Leadership. This is no mean feat in a still-challenging and fragmented market. Close competitors lag well behind with less that half of Xora's share. A number of critical factors have contributed to this leadership position.Xora offers an intuitive and affordable product that manages and monitors mobile field workers and their tasks. The company forged early, deep partnerships with key distribution channels, and has implemented a revitalized go-to-market strategy – driven by a new executive team that was put in place in 2011. Xora's MWM solution has been designed to appeal to a wide range of potential business and public sector customers. Its 2009 merger with Gearworks allowed Xora to combine the best of two popular technologies into a single MWM offering. The application is intuitive, easy to use and deploy, and is not allowed to grow stale, with updates on a regular (but not too often) basis. It also allows the customer to scale the features ladder as company needs evolve. Xora has also recognized the growing popularity of smartphones and tablets in the field services sector, and has given priority to increasing the number of mobile devices that are supported in both of these categories. Currently, Xora's MWM solution can be deployed on over 140 mobile devices, 75 percent of which are smartphones or tablets. Furthermore, the product is offered as a hosted solution and priced on an affordable monthly per-user basis. With cost being the number one purchase barrier in this market, avoiding/minimizing capital expenditures has strong appeal for customers. "Xora arguably has the strongest wireless carrier relationships of any North American vendor, and is also forging deep partnerships in another key MWM channel – the major corporate software vendors," noted Frost & Sullivan Principal Analyst Jeanine Sterling. "Its new leadership team has brought a stronger level of marketing focus and expertise to the table at just the right moment in the development of the North American MWM market." Xora's new go-to-market strategy strengthens the value proposition of MWM solutions by promoting use cases. The company has homed in on the high-mobility/low-information-risk quadrant of mobile worker types, and is targeting vertical industries that are demonstrating high growth in a still-challenging economic climate. Xora is also marketing an enriched set of benefits to prospective customers. In addition to the conventional MWM benefits of higher productivity and revenues,