//img.uscri.be/pth/2610f4b8a4eccc686efa3cd2c21a52591639e584
Cet ouvrage fait partie de la bibliothèque YouScribe
Obtenez un accès à la bibliothèque pour le lire en ligne
En savoir plus

Frost & Sullivan's Consumer Survey Reveals Voice and Video Must Surrender to Wireless and Broadband

8 pages
Frost & Sullivan's Consumer SurveyFrost & Sullivan's Consumer Survey Reveals Voice and Video Must Surrender to Wireless and Broadband PR Newswire MOUNTAIN VIEW, California, Feb. 27, 2014 -- 2014 is the year of the new quad play, with wireless and landline broadband delivering an infinite number of service offerings Stratecast | Frost & Sullivan's survey of 2,035 consumers from North America reveals a sea change in preferences for communication services. The results indicate the market is evolving toward a new dynamic in which services are simply applications delivered via an Internet Protocol (IP)- based connection, whether wired or wireless. The survey also shows consumers find broadband connections sufficient for voice telephone and subscription television, in addition to a preference for bundled services. However, the new bundle evolving is unlikely to be a quad play (voice, video, Internet access, and wireless), but is increasingly a dual play of landline and wireless broadband. Services, therefore, may one day look more like applications, easily downloadable via an app store. Stratecast | Frost & Sullivan's new Consumer Communication Services Preferences: The New Quad Play is a Dual Play analysis highlights findings from Stratecast's most recent Consumer Preferences Survey, and provides strategic recommendations for providers.
Voir plus Voir moins
Frost & Sullivan's Consumer Survey Reveals Voice and Video Must Surrender to Wireless and Broadband

PR Newswire

-- 2014 is the year of the new quad play, with wireless and landline broadband delivering an infinite number of service offerings