Frost & Sullivan: Thailand to enter digital TV Era

Frost & Sullivan: Thailand to enter digitalFrost & Sullivan: Thailand to enter digital TV Era PR Newswire BANGKOK, Thailand, Oct. 22, 2013 Thailand certainly has been one of the busier broadcast markets in the region in 2013. The market has seen more competitors recently enter to challenge TRUEs dominance, and a fierce battle over football content has given consumers more choices in from providers such as Cable Thai Holdings (CTH), GMM Z and RS. As such, the pay TV industry is experiencing double digit growth which is even outpacing the mobile service market and household penetration including pirated connections is hovering at 50% household adoption. Marc Einstein, Industry Principal for Digital Media and Telecoms, Frost & Sullivan says, "More recently the kingdom is preparing for the transition from analogue to digital TV which will ultimately bring more choices and services to Thai consumers although the transition itself will not be without difficulties. Bidding for the licenses has already seen a significant amount of interest with 49 companies registering for 24 licenses, leading to some speculation that Thai news coverage in particular will become more diverse and more international." "Overall digital television is a much more efficient technology which will offer a better viewing experience in terms of resolution to consumers, but the transition may have some problems in the market.