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Frost & Sullivan: With 90 Percent of US Population Owning a Smartphone by 2018, Consumers Require Broader Protection

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Frost & Sullivan: With 90 Percent of USFrost & Sullivan: With 90 Percent of US Population Owning a Smartphone by 2018, Consumers Require Broader Protection PR Newswire MOUNTAIN VIEW, California, Nov. 19, 2013 - Research finds comprehensive mobile protection should consist of mobile handset and data protection, as well as application and device support, in one integrated user experience The average smartphone user now consumes more than 2 gigabytes of mobile data every month and has more than 100 applications on his or her device. With smartphones emerging as the primary device for the consumption and creation of digital media, consumers are increasingly looking to protect, manage, optimize and enhance their mobile device experience. In order to address this market reality, leading carriers are moving from simply offering handset insurance to providing comprehensive, integrated mobile protection plans that include device insurance, data protection, and premium technical support. New research from Frost & Sullivan's Next Generation of Handset Protection is Mobile Protection: From Handset Protection to Mobile Technology Support and Beyond market insight finds that more than 80 million mobile phone "incidents" occurred in the U.S. in 2013. This translates to approximately one in four users having their device lost, stolen or damaged. While protecting the device is important, consumers are also looking to protect their data and manage their mobile application experience.
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Frost & Sullivan: With 90 Percent of US Population Owning a Smartphone by 2018, Consumers Require Broader Protection

PR Newswire

- Research finds comprehensive mobile protection should consist of mobile handset and data protection, as well as application and device support, in one integrated user experience

The average smartphone user now consumes more than 2 gigabytes of mobile data every month and has more than 100 applications on his or her device. With smartphones emerging as the primary device for the consumption and creation of digital media, consumers are increasingly looking to protect, manage, optimize and enhance their mobile device experience. In order to address this market reality, leading carriers are moving from simply offering handset insurance to providing comprehensive, integrated mobile protection plans that include device insurance, data protection, and premium technical support.