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Invest in Africa and Sunderland Football Club
Announce Pioneering Partnership
PR Newswire
SUNDERLAND, England, June 25, 2012
SUNDERLAND, England
,
June 25, 2012
/PRNewswire/ --
Invest in Africa
and Sunderland AFC announced a first for the Premier League
at the club's Stadium of Light this morning.
Invest in Africa
was unveiled as the club's principal partner and shirt sponsor for
the 2012/13 season. The
Invest in Africa
brand will be displayed on the team's
kit for a minimum of two seasons and seen around the globe to the Premier
League's audience of 4.7bn viewers.
Invest in Africa
is a not-for-profit business initiative that will promote
Africa
as a
leading investment destination and actively challenge misconceptions about
investing on the continent.
Invest in Africa's
mission is to show that
Africa
is
open for business, and that its further development is dependent on private-
sector investment and partnerships with local businesses. The partnership with
Sunderland AFC provides a high profile platform for the brand to take
Invest in
Africa's
message to a worldwide audience, the first time a not-for-profit
initiative of this nature has appeared on a Premier League shirt.
Invest in Africa
is building a partnership of leading companies working in
Africa
to help inspire more investors to do business in
Africa
.
Invest in Africa
welcomes interest from likeminded potential founding partners and companies
interested in joining this initiative.
Africa's
largest independent oil company,
Tullow Oil plc ('Tullow'), is proud to be the initial Founding Partner of
Invest in
Africa.
Speaking at the Stadium of Light, Chief Executive of Tullow Aidan Heavey said:
"At Tullow Oil we've known for years that
Africa
is a thriving and great place to
do business. But potential foreign investors are still missing out because of
outdated perceptions of what it's like to work in
Africa
.
"
Invest in Africa
wants to bridge this gap by challenging misconceptions,
showing that
Africa
is open for business and helping more investors into
Africa
in partnership with local businesses.
"Ultimately this will make
Africa
a more stable and attractive place to work,
which is in everyone's interests. Which is why we're delighted to be partnering
with Sunderland AFC who share
Invest in Africa's
ambitions and desire to reach
a global audience."
Ellis Short, Chairman Sunderland AFC, said: "We are very proud to have
augmented our relationship with
Invest in Africa
through this wonderful
agreement.
"It is a partnership which sets a new benchmark for the club commercially but
what stands out is while doing so, it truly gives something back to both our own
region and to a continent which has become a firm part of our club's success
story over recent seasons.
"Extending our relationship will enable us to put the club's knowledge and
experience - allied with its immense global reach as part of the Premier League
- fully into practice. It fits perfectly with our own aims as we continue
showcasing Sunderland AFC to a global audience which simply loves football."
Sunderland AFC chief executive Margaret Byrne commented: "
Africa
has a
wonderful passion for the game, something which is mirrored here in our own
North East region. Both places are renowned for examples of how football can
engage people and organisations to the extent where it changes lives.
"Sunderland AFC has established a reputation as a club which champions that
idea. We take immense pride in using the power and pull of football responsibly
to ensure it is driven towards strengthening our community and improving
people's lives.
"The club's Foundation of Light has shown the benefits of encouraging new
business partnerships and investment in the North East. With the
Invest in
Africa
initiative, the club will continue to deliver the same positive impact to the
local business community as well as communities across
Africa
."
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