just-food and Symphony IRI Webinar: What Role do Promotions Have in Frugal Times?

Informations

• Publié par: just-food-com
• Nombre de lectures: 21
• Langue: English

Extrait

just-food and Symphony IRI Webinar: What

Role do Promotions Have in Frugal Times?

PR Newswire

BROMSGROVE, England, June 26, 2012

BROMSGROVE, England

,

June 26, 2012

/PRNewswire/ --

Symphony IRI joins just-food for the second time to host an exclusive webinar

on 3 July.

FMCG analysts Symphony IRI and just-food.com, the leading international news

and analysis website for the food industry, will discuss the role of promotions as

manufacturers and retailers try to attract class-conscious consumers across

Europe

.

Rod Street, executive vice president of consulting at Symphony IRI, will outline

the findings of a new report from the analysis firm that looks at pricing and

promotions in

Europe

.

Highlighting recent data compiled by Symphony IRI exclusively for just-food's

international basket , Street reveals "promotional intensity has levelled and

even declined in five of seven major economies."

He also suggests pricing strategies "may be moving on from the promotional

hi/lo game that we have seen in recent years."

The webinar will encompass a wide range of issues and will attempt to answer

the following questions:

Is the role of promotions changing?

Are shoppers still seduced by 'buy two, get three' offers when they need to control their

spending?

Are EDLP approaches likely to grow as a response to thrifty consumers or does the

excitement of the promotion still animate POS and enrich a retailer's offer?

"Austerity in

Europe

has hit consumer spending and forced changes to

promotional strategy. This exclusive webinar will outline how suppliers and

retailers are looking to attract a shopper that is more price-driven than ever

before," just-food managing editor Dean Best said.

After Street introduces the report he will discuss its conclusions with Best, who

will then lead a Q&A session with listeners.

The webinar is completely free to all attendees and will take place on 3 July at

2pm

UK/

9am

US/

3pm

EU/

10pm

HKT. To register now, simply follow the link

http://bit.ly/NDcxUD

About just-food.com

Established in 1999, just-food.com is a leading online resources for the global

food industry publishing around 20 news articles, analysis features and insights

every working day. Under the direction of just-food managing editor Dean Best,

its experienced team of journalists, consultants and analysts provides a unique

blend of reports and interpretation of the sector, including key events, trends,

interviews and research that is delivered to over 96,000 business executives

per month.

Via its website, webinars and in-depth management briefings just-food offers

insight into industry developments. Its CONSULT research platform offers

flexible, custom research delivered by their team of experienced analysts.

For details of how just-food is "helping decision makers make decisions" visit

http://www.just-food.com.

For further information and images please contact Kate Varvedo, marketing communication manager at Aroq Limited on [phone], email

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