Layar Creator Places the Power of Interactive Print at Everyone's Fingertips

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• Publié par: layar
• Nombre de lectures: 19
• Langue: English

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Layar Creator Places the Power of Interactive

Print at Everyone's Fingertips

PR Newswire

AMSTERDAM, June 5, 2012

AMSTERDAM

,

June 5, 2012

/PRNewswire/ --

Web-based app set to revitalize publishing industry by bringing digital

interaction to print

Layar, the world's leading mobile augmented reality (AR) provider, today

launched the Layar Creator, a self-service web application for activating print

pages with digital content. By simplifying and demystifying previously complex

AR technology, the Layar Creator makes it quick and easy to bring once static

pages to life with videos, links and "Buy" buttons that readers can view with

their smartphone.

In a matter of seconds, anyone can upload images or PDFs, drag-and-drop any

of a number of digital buttons onto the pages and publish them on the Layar

platform. When readers view activated pages with the Layar app, these buttons

appear on top of the page.

"I loved how simple it was to use the Layar Creator with our magazine," says

Monique van Beekhoven, web editor for Sanoma Media's

vtwonen

magazine.

Using their smartphones, readers could instantly order items in the magazine

by tapping "Buy" buttons placed on the pages with the Layar Creator by

Monique herself. "I really believe that anyone can do it!"

Easy to use

- The Layar Creator is simple and intuitive with drag-and-drop functionality

- it couldn't be easier to make print interactive.

Seamless integration

- With no software to install and no restricting watermarks or QR

codes to use, the Layar Creator has very little impact on the workflow of a publication.

Cost effective

- With pay-as-you-go, bundled pricing and free ad-supported options,

the Layar Creator is affordable on any budget. And until

August 1st

, it is completely free

to use.

"The market for print is not going away. It's here to stay," says Layar CEO

Raimo van der Klein. "With the introduction of the Layar Creator and interactive

print, we have every reason to be extremely confident in a strong future for

print. Today we are joining hands with publishers and moving forward

together."

About Layar

Layar connects our digital lives with the physical world. As the global leader in

mobile augmented reality, the Layar app, available for iPhone and Android, has

over 20 million downloads and 3 million monthly active users.

Layar was founded in

June 2009

and is located in

Amsterdam, The Netherlands

.

View full press release complete with quotes, screenshots, videos and more at

http://www.layar.com