Marfrig is the World's First Meat Producer to Receive the Rainforest Alliance Certified Seal

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• Publié par: mz-consult
• Nombre de lectures: 10
• Langue: English

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Marfrig is the World's First Meat Producer to

Receive the Rainforest Alliance Certified Seal

PR Newswire

SAO PAULO, June 19, 2012

- The Tangara da Serra Unit in the state of Mato Grosso receives an

unprecedented certification meeting social and environmental criteria in the

industry and can now use the RAC seal on products sold in both domestic and

export markets.

SAO PAULO

,

June 19, 2012

/PRNewswire/ -- The Marfrig Group, a leading global

food company producing beef, pork, poultry and fish products, has become the

world's first food company in the animal protein segment to track its entire

beef production cycle in accordance with the standards developed by the

Rainforest Alliance, a U.S.-based organization created 25 years ago that was

one of the first to create forest-protection protocols.

The Tangara da Serra Marfrig Group Unit located in the

State of Mato Grosso

is

authorized to produce and market its products internationally bearing this

"green cattle raising seal". Tangara da Serra is the only meat processing unit in

the world to meet the Certification's 136 social and environmental criteria,

which range from reductions in greenhouse gas emissions, the implementation

of animal welfare practices to the social conditions of employees and their

families.

The requirements for this certification was established by the Sustainable

Agriculture Network (RAS), an international entity composed of independent

conservationist organizations that holds the certification standards that allow

companies in the region to use the Rainforest Alliance Certified seal. The audit

was conducted by the Imaflora, which is officially accredited to grant the

Rainforest Alliance Certification in

Brazil

.

"This is a new and global pioneering initiative by Marfrig Group that raises the

bar in the way of thinking and conducting sustainable agribusiness", said James

Cruden, CEO of Marfrig Beef, Marfrig Group's beef division.

"We believe this certification marks an important initial step that attests to

Marfrig's commitment and courage to transform cattle raising in

Brazil

and the

world and also elevates the level of sustainability practices for all the players in

the chain," concluded Mauricio Voivodic, executive secretary of Imaflora.

In the beginning of this year, the Fazenda Sao Marcelo – a Brazilian farm also

located in Tangara da Serra - was the first farm to receive the RAC seal in the

world and will be now the "green cattle" supplier for Marfrig.

For additional information, please contact the Corporate

Communication Area:

Corporate Communication

Phone: [phone]

[e-mail]