Qatar Looks to Australian Expertise in Major Sporting Events

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• Publié par: austrade
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• Langue: English

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Qatar Looks to Australian Expertise in Major Sporting Events

PR Newswire LONDON, August 8, 2012

LONDON,August 8, 2012/PRNewswire/ -- HE Sheikh Saoud Bin Abdulrahman Al Thani, Secretary General Qatar Olympic Committee, was among the important international guests of Australian High Commissioner to the UK, HE John Dauth AO LVO andAustralia'sSports Minister, Kate Lundy at a recent event inLondonshowing how Australian businesses can continue to assistQatarand other nations with Major Sporting Events (MSEs). Other high profile attendees fromQatarat the event held at Australia House in Londonincluded Mr Khaleel Al Jaber of the Qatar Olympic Committee and Mr Adel Mohammed Al Baker, Secretary General of the Qatar Athletics Federation, alongside Executive Director Mr Khalifa Abdulmalek and Board member Mr Mohamed Suleiman.They were joined by Mr Abdulaziz Al Mahmoud, Director General, Aspire Logistics. SinceSydney2000,Australiahas been the go-to nation for those bidding for and hosting MSEs.It is a title the country is keen to retain as others enter the race in an industry set to topUS$145.3 billionby 2015, with growth forecast at 3.7 per cent.The high-level reception at the Australian High Commission marked the start of a global campaign showcasing the country's unrivalled experience to representatives of countries likeQatarwho are bidding for or hosting MSEs over the next decade. CEO of the Australian Trade Commission, Peter Grey, said: "Australiahas long demonstrated world-leading expertise across a range of sectors and in all four key stages of the 10-year MSE life-cycle:Bid; Build; Implement; and Legacy. Now we're pooling our know-how and in-market capability to give event organisers and host governments everything they need to create the next generation of premier major sporting events." The reception saw VIPs and decision-makers from future host countries and cities mix with some of the Australian businesses and specialists at the forefront of MSE planning, organisation and delivery.80 are named in a new directory - Track Record- launched by the Australian Government. Over the past 12 years those behind the success of the 'Millennium Games' have lent their creativity, innovation and technical expertise to every subsequent Olympics, along with other MSEs including FIFA and Rugby World Cups, and Commonwealth, Pan Am and Asian Games.Contributions span support for the successfulAthens2004,Torino2006,Beijing2008,London2012 and Rio 2016 bids, to leading roles in torch relays, opening ceremonies and iconic design such asChina's'Watercube'. The centrepiece of the opening ceremony inLondon, the Olympic Stadium itself, is among a growing list ofAustralia'sMSE credentials which also features the Athletes' Village and mobilisation of some 70,000 volunteer 'Games Makers' in the UK Capital.More than 50 Australian MSE specialists have contributed to the world's biggest sports event inLondon. Track Recordis free to download from the Business section of the App Store and throuh the Android Market. Stories of some firms featured can be found

in a special edition of the freeAustralia UnlimitediPad App, available at the App Store.