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QuBit OpenTag Introduces Universal Variable
PR Newswire
LONDON, June 26, 2012
June 26, 2012
/PRNewswire/ --
OpenTag Tag Management system launches Universal Variable - the world's
first open, self service Universal Tag implementation
Customer Data Platform QuBit ( today launches
Universal Variable, a new implementation of a Universal Tag architecture, for
its hugely successful OpenTag (
Enterprise tag management system. Universal Variable is the world's first
Universal Tag system offering an entirely open data model, self service and
managed service options and freemium pricing.
The Universal Tag approach is the latest development in tag management
technologies. It replaces the traditional container tag approach, which simply
aggregates third party website tags in a single container, by creating a single,
flexible tag structure that can interface with a huge variety of third party
processes and programmes. By introducing a Universal Tag approach, QuBit's
OpenTag will now enable even simpler and faster tag management, speeding
up technology deployment cycles and reducing site load speeds.
Universal Variable is QuBit's Universal Tag implementation. Its unique open
data model means that anyone can change, adapt and improve it to fit their
requirements. By offering Universal Variable as an open system, QuBit hopes
to help website owners around the world develop a standard for universal
Fashion retailer Office will be amongst the first site owners globally to roll out
the Universal Variable technology.
Universal Variable will be offered as part of the OpenTag tag management
system. OpenTag is an Enterprise tag management system, available as a free,
open source product, or as a low-cost hosted solution for larger website
owners. It can be deployed as both a self service and managed service product
depending on client requirements. OpenTag is already used by thousands of
websites globally including, Virgin Active and Everest. Partners include
Mediacom, TradeDoubler and Red Mud Media.
Graham Cooke, CEO of QuBit, said: "Our Universal Variable system is the first
time that anyone has offered an open data model for Universal Tagging. We're
not trying to sell some proprietary black box, we're offering people a free,
flexible and open resource to help develop tag management on a global basis.
"The Universal Tag approach is going to become the default for all major site
owners. Rather than having to manage lots of individual, proprietary tags from
third party systems and processes, you can now use a single tag that can
interface with all sorts of different outputs. This will massively simplify the
process of managing and updating site information, therefore speeding up site
development and improving site speeds.
"With the way websites are now developing, the TMS is becoming the new CMS.
It's a revolution in web development and one that all website owners needs to
be thinking about right now."
About QuBit
Founded by four ex-Google product, engineering and marketing executives,
QuBit is developing a new breed of data-driven website optimisation products.
They have a direct focus on enabling businesses to automatically improve and
personalise the online experience.
QuBit pioneers Customer Analytics, a new type of analysis that targets the user
- this approach offers a true interpretation of the entire customer journey and
allows businesses to fully understand consumer's purchasing behaviours. This,
coupled with advanced data collection, machine learning and processing
techniques help businesses rapidly optimise website conversions - a key factor
in driving sales and increasing profitability.
QuBit values agility and actionability - they're able to make immediate
improvements to business' websites, as well as ensuring that their findings are
directly linked to achieving prioritised business outcomes.
QuBit works with some of the UK's largest ecommerce businesses and
publishers to increase conversions, sales and profitability from their web
The OpenTag Tag Management system and Universal Variables are available to
download as open source code from
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