Selfridges Kicks Off Summer 2012 With a Big British Bang PR Newswire LONDON, May 31, 2012 LONDON, May 31, 2012 /PRNewswire/ -- Famed London Store Becomes Top Destination for all Things Delightfully British The world's eyes are on Britain this summer, and the heart of the nation is beating under the roof at Selfridges. From late May through early September, the famed 'Best Department Store in the World' celebrates the most exciting cultural and sporting summer in Great Britain's history. Selfridges calls its tribute the Big British Bang, a fanciful homage to the Queen's Diamond Jubilee and this summer's sporting events. Selfridges is a fantastic place to visit this summer, for shopping and for a mash up of 'Britishness' with an amusing and irreverent Selfridges twist. The Big British Bang collides exclusive products, events and special initiatives together to celebrate all that Great Britain does like no other nation on earth including etiquette, humour, customs, fashion, art, sports, food - even marmite! To view the Multimedia News Release, please click: http://www.multivu.com/mnr/53830-selfridges-queens-jubilee-big- british-bang A British icon in its own right, Selfridges has been transformed into a creative playground for all that is GREAT in Britain. The store's legendary rooftop has been re-opened for the summer, and everyone is welcome.