COTA Briefing Document

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• Publié par: ecomejex
• Nombre de lectures: 70
• Langue: Français

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            COTA Briefing Document

   

 March 17, 2011      

 

       

 

    

 

TABLE OF CONTENTS  

1.0 THE COUNCIL OF TOURISM ASSOCIATIONS OF BRITISH COLUMBIA  Page 1     2.0 WHAT IS TOURISM?  .................................................................................................................... 1  Table 1: Main Tourism-Related Industries  ................................................................................................... 2    3.0 HIGH LEVEL OVERVIEW OF TOURISM  ............................................................................. 2   3.1 Importance of Vision  .............................................................................................................................. 2  3.2 Understanding the System  .................................................................................................................... 3   Figure 1: Simplified Tourism System  ........................................................................................................... 3   

4.0 TOURISM INDUSTRY STRUCTURE  ..................................................................................... 4   Figure 2: Tourism Sector Participants  ......................................................................................................... 4    5.0 A SIGNIFICANT CONTRIBUTOR TO THE BC ECONOMY  ......................................... 4   5.1 Tourism is a Major Economic Sector in BC  ........................................................................................ 4  Figure 3: Overall Tourism Revenue and Year-Over-Year Change (2000-2010)  ..................................... 5  5.2 Labour Intense Sector  ........................................................................................................................... 5  Figure 4: Direct Jobs in the Tourism Industry (2000-2009)  .................................................................... 6   

6.0 INDUSTRY TRENDS  ..................................................................................................................... 6   6.1 Economic Conditions  ............................................................................................................................ 6  6.2 Security  ................................................................................................................................................... 6  6.3 Air Access  .............................................................................................................................................. 6  6.4 Sustainability . ......................................................................................................................................... 6  6.5 Globalization  .......................................................................................................................................... 7  6.6 Technology  ............................................................................................................................................. 7  6.7 Tourism Responsibilities Dispersed in Provincial Government  .......................................................7 6.8 Growth in Marketing Agencies  .............................................................................................................7 6.9 Alignment of marketing   ......................................................................................................................... 7  6.10 The Vancouver factor   ............................................................................................................................ 7 

  COTA Briefing Document

 

March 17, 2011