Best Practices for your Facebook Business Page

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• Publié par: LocalDirective
• Publié le: 20 octobre 2015
• Nombre de lectures: 0
• Langue: English

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Best Practices for your t eo
Face book Business page
With over 1.4 billion active Facebook users monthly, you need to
optimize your business page to maximize trafc and growth for you. Face book Bus page
Just having a token presence on Facebook in the form of a business
page is not enough. You can use the business page efciently as a
marketing tool, by following some best practice methods, to make it
attractive and engaging for Facebook users.Use videos & photos
Users may fnd visuals more engaging and are
more likely to share them too. So for posts on
your business page, do use photos and videos
that can range from instructive and
informational, to entertaining. The more
people know about your business, the more
they will trust you. So you can use photos or
videos to inform the users about your business
and workshop through product features,
instructional videos, behind the scene photos,
how-to tutorials. You can even make a playlist,
by uploading videos to Facebook and not
embedding them from YouTube. This will
ensure you are visible on people’s timeline
more.Run exclusive ofers and contests
Give people a reason to visit your page by
running exclusive ofers and fun contests.
Who does not love a good deal or sale? Run
exclusive ofers that expire quickly, maybe
within 24 hours of posting, to encourage
people to check your Timeline more
frequently. You can also encourage user
participation by running contests, like best
selfe with products, caption contests, etc.
and have people vote the winner among
submissions. If you keep your fans
entertained, the more likely you will be to
attract them back, and spread the word
about your page. Like, Share and Interact with other Facebook pages
With social media marketing the most important
principle is engagement. Like. Share and comment
on posts of other business pages, to increase your
visibility too. Utilize Facebook as a search engine
to fnd businesses with similar target markets or
businesses you are or may want to collaborate
with, to like them. You are more likely to get some
cross promotion by being mentioned or liked back
in return. Also if you like a page, it can be
displayed on the left hand side of your business
page as a vertical tab. Do like or comment on
pages of your employees, companies physically
located near you, or companies whose services or
products you have been using, to build your social
presence and improve engagement. Check your Notifcations
You should check your notifcations
regularly, so that you do not miss out
on any queries or questions left for
you, on your Facebook page. If you
fail to respond back quickly, it may
refect badly on your business and
you may even end up losing a
follower. You may just be missing out
on business opportunities and
potential future sales. Get Testimonials from Customers
You can build trust in your business
and attract potential customers by
gently asking your loyal fan base for
testimonials. A positive testimonial
can work wonders for building your
reputation and if your existing
customers trust you, it gives faith to
your new users too.Create a custom tab
Custom tabs need a little hard work
with programming but work well to
integrate diferent business
elements into your Facebook
business page including billing, live
chat, events, shipping information,
eBooks, signups and subscriptions.Split testing Performance
Split testing, by posting diverse kinds of
content at various times through the
week, can help you fnd out what posts
your audience is responding to, and you
can accordingly work out a specifc
marketing strategy. Go with what
performs better and boosts engagement
through more likes or shares. Also split
test your call to action buttons, on the
bottom right of the page header to
measure sales and website visits.
Typically ‘Video’, ‘Shop Now’ and ‘Contact
Us’ are a good starting point for call to
action buttons.Showcase other social media pages
Do ensure that Instagram, You Tube,
Pinterest, Twitter, and other social media
network tabs are added to your
Facebook page. You want your fans to
engage with your brand across all
platforms, so that they can connect with
you on any social network of their
choice. Showcasing pages of other social
media networks on your Facebook
business page gives potential customers
a holistic idea about your company
culture, brand and media activity across
all social networks.