The ImportanceofBrochures as a Marketing Tool

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7KH ,PSRUWDQFH RI %URFKXUHV DV D 0DUNHWLQJ 7RRO Despite the burgeoning popularityofonline marketingtools,printed material still remains one of the best ways to get word out of your brand or company. One of the most cost-effective yet useful such material is a brochure.

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• Publié par: shapcoprinting1
• Publié le: 20 mai 2016
• Nombre de lectures: 0
• Langue: English

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The Importance of Brochures as a Marketing Tool Despite the burgeoningpopularityofonline marketingtools,printed material still remains one of the best ways to get word out of your brand or company. One of the most cost-effective yet useful such material is a brochure. The tried and tested brochure has been in circulation since decades, and lends a certain tangibilityto marketingefforts, because of how much information can be given in a short amount of time, when designed correctly. Used for marketingeverythingfrom restaurants to charities, brochures are versatile and can be designed in manydifferent ways depending on the target audience. This is exactly why we think that brochures are a must have in every brand orcompany’smarketingstrategy.

Ifyou’restill on the fence aboutgettingoneprinted foryourpromotion, read on to find out whywe recommend brochures as a marketing tool and how instrumental they can be: ∙ Since brochures are very low-cost, even businesses on a tight budget can boost their marketing efforts using them. For larger businesses, brochures can be additional marketingsincethere’shardlyanydent to a marketingbudget. ∙ Brochures can be distributed in a varietyof ways and even be attached to wide circulatingmaterial such as newspapers and magazines. Simple physical distribution at malls, events and supermarkets are also great ways to get word across. ∙ A well-made and catchybrochure has beenproven to attract more attention than content such as email on a screen, simply becauseit’stangible and can be read without stress to the eyes.

∙ For businesses choosingto print a range of services or offerings on brochures, theycan serve as enduringpieces of information like no other marketingmaterial. For example, restaurants with menus on brochures tend to be kept safely for later reference. ∙ Brochures can be used for reference at a later time, unlike any other marketing tool because they are small and portable. ∙ You can use brochures either to advertise your services/products, special discounts and limited period offers or target specific audiences, the way a brochure is made can change the result of your marketing. ∙ Since brochures need a certain amount of effort to design and print, they lend an air of credibility and legitimacy to your brand or business unlike onlinepromotional efforts. Peoplejust trust somethingtheycan see and feel over a picture from the internet. ∙ Brochures are also the most time-effective marketing material available because of how much information can be packed in a small area. Intoday’sworld, where mostpeopledon’tspend too much time scrutinizingmarketing material, the ability of a brochure to stand out and deliver a message while simultaneously creating a brand image in people’smind ispriceless. Tryintegratingbrochures in a round ofyour marketingstrategyandyou will definitelynotice how much better customers respond to your brand and company. Make a great brochure, andyou’llsee results previously unseen, for a fraction of the cost!