A Custom Point of Purchase Display Increases Sales

Barry Unruh

Description

Avante Kiosks manufactures eye catching, award winning custom POP display designs. We specialize in custom point of purchase displays and point of sale displays, which assist you with better retail placement. Avante recognizes each customer’s unique needs and expectations. To learn more visit: http://www.avantekiosks.com/custom-point-of-purchase-displays.php

Informations

• Publié par: pointofpurchase
• Nombre de lectures: 152
• Langue: Français

Extrait

A Custom Point of Purchase Display Increases Sales

Stop and think about your last visit to the grocery store. How many of the

displays do you remember? The odds are very high you will remember

only one or two. They probably stood out because they were unique

displays you had never seen before. A custom point of purchase display

grabs eyes, holds attention, and is remembered. Displays which are

commonplace are overlooked, ignored, and forgotten by almost

everyone.

Increase Your Sales by Grabbing Attention

There are only a few ways to increase the sales of your products. One is to have a big sale. Another

method is to get buyers to notice the products instead of just walking by. A display with originality

captures eyes and draws customers to the product.

The method to greatly explode your sales is to combine a discount and a unique custom point of

purchase display. The increased sales will quickly cover the cost of buying the displays and then start

producing greater profits.

A Small Investment Which Gives You Long Term Returns

You would probably be surprised to learn how inexpensively you can have a custom point of purchase

display built. If you need a quantity of units for all of your store locations the price per unit decreases

even further.

The real magic starts after you put your custom displays to work. You will

capture new buyers for the products which become repeat purchasers of

your merchandise. Your return on investment suddenly is not isolated to a

short term sale, but to long term rep

eat sales. Isn’t that what you really

want anyway, a short term investment which gives you long term results?

How Small Is Your Investment?

Obviously the price on a custom display will vary with the complexity and

design. As a good starting point, you can find a custom point of purchase

unit starting at under $200. When you compare this cost to buying even

generic shelving it becomes a very tiny investment. Considering a custom

display will increase sales it should make your decision very easy.

The important question is how high your return on investment will be with

an eye-catching display. As you remember by thinking back to your last visit

to the grocery store, it can be a tremendous difference in brand awareness,

immediate sales, and future sales. The display is not only an investment in

today, but in the future of the product.

The Giants in Marketing Are Not Wrong

If you are still questioning the value of having your own custom point of purchase display consider this

fact. Pepsi, Coke, Proctor & Gamble, and any other retail marketing giant you can think of rotate unique

custom displays almost constantly. They are not guessing at what works, they have done market

research and tested the theory. They know when you are rolling out a new product you must capture

attention and get people to try it the first time. A

custom point of purchase display

is one way you can

build product and brand awareness without high expenses. It is a great investment in the future of your

store or product.