Recommendations On Discovering The Right Color Combinations For Advertising

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• Publié par: BettyRey65
• Publié le: 28 mai 2014
• Nombre de lectures: 7
• Langue: English

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Tips On Choosing The Best Color Combinations For Advertising any companies look for the best color combinations for advertising because they M know that it is an important aspect of advertising. Advertising is a form of marketing used to communicate the benefits of a product or service to consumers with the aim of persuading them to buy the product or use the services. Marketers have discovered that consumers have different reactions to different colors. Hence, a successful advertising campaign depends a lot on choosing theright colors, in addition to the appropriate designs.

Factors to consider when choosing the best color combinations for advertising: •Visibility

The level of visibility you get from your color combinations is important. Advertisements are supposed to capture the attention of the customer in a way that will make them remember your product and even instigate them to buy it. Optimum visibility is achieved by ensuring that you achieve contrast by using a light color on a dark background or vice versa. This will provide a contrast that will draw the consumer’s eye to your advert.

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•Legibility

your customer and making an impact.

This refers to the ease of reading as concerns the fonts and words you choose to use in your advert. It is important that you keep the fonts and words uncomplicated. This will help the customer to get the message on the advert and in turn- if it is catchy – it will be retained in their memory. This is the essence of advertising, getting your message across to

•Effect When choosing the best color combinations for advertising you need to keep in mind that colors have different effects on people. For example, warm colors affect people in such a way that they feel comfortable. Hence, if you are doing window advertising you need to use warm colors such as reds, oranges and yellows that will not only attract customers to your establishment but will also keep them there for the amount of time it takes to peruse your products and possibly buy some.

One thing you must avoid is choosing colors according to your personal preferences. You may likebrownas a color, but it may not be the right fit for your business advert unless you are selling chocolate cake. Focus on choosing the colors that match with your business theme and products that you sell. Ensure that the way you place the colors puts emphasis on the message that you want to put across to your customers.

People are busy, and they have very little time to dedicate to looking at adverts, the colors you choose must be able to capture attention and the contrast they achieve must focus the customer’s attention on the message you are trying to put across. These are just a few tips on how to use the best color combinations for advertising.

This PDF has proudly been provided by http://SuperiorMarkers.com

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