In-Store Marketing:

D. R. Will

Description

In-Store Marketing:

Sujets

• Marketing et communication

Informations

• Publié par: akajarym
• Nombre de lectures: 85
• Langue: Français
• Poids de l'ouvrage: 7 Mo

Extrait

Welcome to this RetailWire Webinar! In-Store Marketing: Leadership, innovation, barriers and trends

Supported by

From within the US, dial: 877-213-5497, passcode: 9014809# From outside the US, dial: [phone], passcode: 9014809#

Today s Agenda: In-Store Marketing 

Introductions - 5 minutes Dave Will, Boston Conferencing - - Al McClain, CEO, RetailWire

Feature Presentation - 20 minutes In-Store Marketing Leadership: Results of a groundbreaking industry survey - Ben Ball, Dechert-Hampe - Ray Jones, Dechert-Hampe RetailWire BrainTrust Panel Session - 25 minutes In-Store Marketing Technology - Phil Lempert, Consumer Insight - Bill Bittner, BWH Consulting Q&A - 10 minutes Questions from our audience

 Today s Panelists: In-Store Marketing

 Today s Panelists: In-Store Marketing

Ben Ball Vice President Dechert-Hampe & Co.

[e-mail]

 At Dechert-Hampe, specializes in Customer Development - implementing go- to-market strategies and tactics that build a stronger customer franchise and superior financial performance.  Works with companies such as Bayer Consumer Care, Con Agra, Hewlett- Packard Company, Time Warner, Pillsbury and the Mars, Inc. companies.  Frequently published author in the business press; has chaired numerous conferences and spoken at major industry association events.  Prior to joining Dechert-Hampe in 1992, was Marketing Vice President at PepsiCo Foods International. Also held executive positions at Frito-Lay, Inc., Mars, Incorporated and General Mills.