Apple's iTunes stores will complete ecosystem, offer multiple benefits, says Frost & Sullivan

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• Publié par: frost-sullivan
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Apple's iTunes stores will complete

ecosystem, offer multiple benefits, says Frost

& Sullivan

PR Newswire

SINGAPORE, June 28, 2012

SINGAPORE

, June 28, 2012 /PRNewswire/ -- Apple today launched its long

awaited iTunes stores across 12 countries in

Asia

. Already available in

Japan

,

Australia

and

New Zealand

, now consumers with credit cards in

Brunei

,

Cambodia

,

Hong Kong

,

Laos

,

Macau

,

Malaysia

,

the Philippines

,

Singapore

,

Taiwan

,

Thailand

,

Sri Lanka

and

Vietnam

will be able to access millions of songs

and movies.

Manoj Menon, Partner and Southeast Asia Managing Director for Frost &

Sullivan said "This is a fantastic development for consumers in

Asia

. Apple's

growth in these markets was predominantly fueled by the hardware sales. This

announcement will help Apple leverage the completeness of its ecosystem a lot

better in these markets."

With mobile devices being hugely popular in these markets, Menon says this

step forward will enable Apple to compete more effectively with Android.

Android based phones have done relatively well in several of these countries

because of the lower price models that are available from a variety of different

manufacturers. "The iTunes store is also a way to get long term relationships

with customers as the iTunes store can be a big differentiator," he added.

Menon says this also opens the market for Asian content owners to leverage

this platform to drive sales in their home markets. This will accelerate market

development of digital content in this region.

The launch was welcomed and very well received, "This may also be a very

positive development towards helping the industry fight piracy in several of

these countries. The availability of content in attractively packaged and priced

formats will encourage and enable several users to stay away from piracy. This

is a very powerful development for the industry and the ecosystem," Menon

stated.

Regional giants

China

,

India

and

Indonesia

were not a part of the launch today

and Menon noted, "Apple also needs to urgently be able to launch the iTunes

Store in these countries, particularly

China

and

India

. This has not yet been

announced, but these markets will be key to long term continued growth for

Apple."

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with

clients to leverage visionary innovation that addresses the global challenges

and related growth opportunities that will make or break today's market

participants.

Our "Growth Partnership" supports clients by addressing these opportunities

and incorporating two key elements driving visionary innovation: The Integrated

Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition

provides support to our clients throughout all