Frost & Sullivan Recognizes the Exceptional Performance of Sprint's Pinsight Media+ Mobile Advertising Service

Description

Frost & Sullivan Recognizes theFrost & Sullivan Recognizes the Exceptional Performance of Sprint's Pinsight Media+ Mobile Advertising Service PR Newswire MOUNTAIN VIEW, California, Oct. 14, 2013 -- The unique offering helps establish Pinsight Media+ as a preferred solution provider for both the buy and sell sides Based on its recent analysis of the mobile advertising market, Frost & Sullivan recognizes Sprint's Pinsight Media+™ with the 2013 North American Frost & Sullivan Product Leadership Award for its mobile advertising service. The U.S. mobile advertising market faces multiple challenges, including market fragmentation with an abundance of proprietary solutions, the unclear role of mobile operators in the market, and issues in balancing ad targeting with consumer privacy. The market demands that participants enhance automation in targeted campaign creation, execution and management; build the ability to support different types of performance metrics across both owned and third-party ad inventory; maintain a price premium for mobile advertising; and develop effective multi-screen and cross-device targeting capabilities. "Advertisers and agencies want effective, scalable, and easy-to-use multi- channel mobile advertising solutions that deliver the right ad to the right user at the right location, and hence validate the potential of mobile advertising," said Frost & Sullivan Principal Analyst Vikrant Gandhi.

Informations

• Publié par: frost-sullivan
• Publié le: 14 octobre 2013
• Nombre de lectures: 7
• Langue: English

Extrait

Frost & Sullivan Recognizes the Exceptional Performance of Sprint's Pinsight Media+ Mobile Advertising Service

PR Newswire

MOUNTAIN VIEW, California, Oct. 14, 2013

-- The unique offering helps establish Pinsight Media+ as a preferred solution provider for both the buy and sell sides

Based on its recent analysis of the mobile advertising market, Frost & Sullivan recognizes Sprint's Pinsight Media+™ with the 2013 North American Frost & Sullivan Product Leadership Award for its mobile advertising service.