MO3T : présentation de l'interopérabilité de la plateforme

Poag6276

Informations

• Publié par: ActuaLitte.com
• Publié le: 04 novembre 2013
• Nombre de lectures: 1 005
• Langue: English

Extrait

MO3T- another approach to interoperability Presentation to “Licenses for Europe” workshop

P. Geslot, V. Marty, M-F Audouard April 2013









Overview

MO3T offers a new way of distributing digital content – particularlyaccess rightstocontent within the framework of amodel whichisopento all

–

–

MO3T defines how the following parties worktogether: –Players who provide digital content offers –Players who sell it –Players who store it in personal clouds

Andtherefore solves the interoperability problem at the “digital right” level

This proposal happens to meet the current needs of the publishing industry… …andthe business approach of this particular model could ensure the supportofnumerousinterestedparties  – online vendors, physical points of sale, supermarkets, publishers of content, device manufacturers, integrators, start-ups…

But the concept developed in MO3Tcan alsoapply toany typeof content or access rights – Music, videos, – App’s, web sites etc…

MO3T is currently anInvesting for the Future(French government programme) project, which aims to create aproof ofconceptforH2 2013 The decision to go into fullscaleproductionwillbemadeatend2013 -

WE WANT INTEROPERABILITY !

Bookseller

Publisher

Customer

Device manufacturer

Regulator

3

Interoperability of what ?

•Traditional approach –Interoperability of file formats AND encryptions (or no encryption)

•MO3T approach –Interoperability

of digital rights

4

Cloud

Device

Digital maturation new interoperability needs =>

Traditional file-based services

THIS shouldbeinteroperable (ex: mp3, epub)

Proprietary cloud service Amazon, Apple, Google Orange Read and Go, etc.

ital right managed by the seller

Encryption: proprietary

File format: pdf, epub or proprietary format

Mature digital market

THIS shouldbeinteroperable

Encryption: optimized for the device

File format: optimized for the device

Interoperability here is less important

5

Principle 1: standardising the concept of digital rights

File

Digital right

Mr. JONES owns THIS content

Digital rights make it possible todevelopinnovationsandoffercustomersthe best of digital:

6

–

–

–

–

Guaranteeing compatibility over thelongtermbymanagingall formats: epub, pdf, and any new format that might appear

Alltypesofdigital content and books: multi-media, augmented reality

All typesof offers: sales, rental, subscription, access to a body of work, “rights packages”   (for an author, a collection, bestsellers…)

All saleschannels: shop, web, telephone, direct marketing…

France Télécom – Orange – Diffusion restreinte

7

Principle 2: MO3T = a cut with scissors...

Shop

Value position #1: sales

Library in the cloud

Value position #2: usage

Commercial knowhow= waiting Technicalknowhow= file for the customer, convincing and  formats, DRM, players, advising them, simplifying the act  devices of purchasing France Télécom – Orange – Diffusion restreinte

E-readers

Smartphones

Tablets

PC

HDTV

…that changes the market

8

Shops

Thousands of vendors…

MO3T

MO3T

MO3T

in the cloud

…connected to a few big players in the cloud

France Télécom – Orange – Diffusion restreinte

E-readers

Smart phones

Tablets

PC

HDTV

The “3-tier” open model

3 functions ubir rot-Etsid Bookshop or seller Personal library manager

Publishers

Publishers

Publishers

Publishers

9

E-distributors Issue rights and host files

Bookshops  and booksellers Reach the customer Promotion

2

r  

3

2channels rights works

Reading rights (seller ID, date, price, term of rights, number of copies etc.)

1

th customer identity

Purchase and payment

Personal library managers Store rights and deliver personalised copies

France Télécom – Orange – Diffusion restreinte

Rights channel Book channel

€

Buyer

A few months

Types of reader (soft or hard)

Downloading apersonalised copy (DRM, options, terminal)

er...

Reader

10

Using MO3T

Buying from a bookshop

*

*MO3T must be able to recognise other types of identifiers as well

France Télécom – Orange – Diffusion restreinte

What MO3T makes possible: a few examples 1. Purchase in a physical location 2. Purchase by phone / SMS 3. Multi-media / upgradeable / multi-device works 4. Any type of offer which combines several rights: all of X’s previous works, permanent access to the 100 bestsellers etc.

5.

6.

7.

8.

9.

10.

Continuity between paper-digital and buying in a bookshop (in NFC as required)

Transmission between people: donations, gifts, lending, inheritance

Library lending and school books according to current value chains

Access to heritage libraries

B2B and the management of mass usage: a library of rights is capable of managing an entire population of devices and storing the rights for thousands of copies

Selling in any country while respecting local legislation