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Conjoint Measurement

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This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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Table of Contents
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Foreword........................................................................................................1 PAULE.GREEN
Conjoint Analysis as an Instrument of Market Research Practice ..........................................................................................3 ANDERSGUSTAFSSON,ANDREASHERRMANN ANDFRANKHUBER
Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price .......................31 VITHALAR.RAO ANDHENRIKSATTLER
Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data ................................................................47 DANIELBAIER ANDWOLFGANGGAUL
A Comparison of Conjoint Measurement with Self-Explicated Approaches .......................................................................67 HENRIKSATTLER ANDSUSANNEHENSEL-BÖRNER
Non-geometric Plackett-Burman Designs in Conjoint Analysis ........................................................................................77 OLABLOMKVIST,FREDRIKEKDAHL ANDANDERSGUSTAFSSON
On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results ...............................................93 FRANKHUBER,ANDREASHERRMANN ANDANDERSGUSTAFSSON
Evolutionary Conjoint ..............................................................................113 THORSTENTEICHERTANDEDLIRASHEHU
The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis ..............................................................133 TERRYELROD ANDKEITHCHRZAN
VI
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Table of Contents
A Multi-trait Multi-method Validity Test of Partworth Estimates .................................................................................145 WAGNERKAMAKURA ANDMUAMMEROZER
Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods................................................................167 JORDANLOUVIERE,DAVIDHENSHER ANDJOFFRESWAIT
Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications......................................................199 RINUSHAAIJER ANDMICHELWEDEL
Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design .............................231 OLIVIERTOUBIA,THEODOROSEVGENIOU ANDJOHNHAUSER
The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis ......................................................................................................259 JOACHIMGIESEN ANDEVASCHUBERTH
Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages...............................................273 BENEDIKTG.C.DELLAERT,ALOYSW.J.BORGERS, JORDANJ.LOUVIERE ANDHARRYJ.P.TIMMERMANS
Latent Class Models for Conjoint Analysis ............................................295 VENKATRAMRAMASWAMY ANDSTEVENH.COHEN
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis ...........................................321 WAYNES.DESARBO ANDCHRISTIANF.DESARBO
Dealing with Product Similarity in Conjoint Simulations.....................347 JOELHUBER,BRYANORME ANDRICHARDMILLER
Table of Contents
VII
18. Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling ..............................................................................363 DAVIDB.WHITLARK ANDSCOTTM.SMITH
Author Index .............................................................................................371
http://www.springer.com/978-3-540-71403-3
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