Read more (PDF) - In-Store Mobile Marketing

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Read more (PDF) - In-Store Mobile Marketing

Sujets

• Informatique
• Marketing et communication

Informations

• Publié par: akajarym
• Nombre de lectures: 161
• Langue: Français

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In-Store Mobile Marketing

Provide highly personalized, location-aware customer interaction with Aruba’s enterprise Wi-Fi solution

Half the people in the United States will own smartphones by the end of 2011 i use their smartphones in retail stores to, and two-thirds will research products and prices online ii  rapid adoption. Consumers’ of smartphones and tablets, combined with innoatie mobile applications, proide retailers with a myriad of new ways to connect with customers, create a better in-store eperience and increase sales.

i he ielsen company, “US Smartphone enetration to be oer 0 in 2011,” arch 2010 ii artner, “obile Consumer Shoppin references, 2010 U.S.,” ecember 2010

oday, the role of the in-store i-i self-serice initiaties such as ioss networ is more important than eer. n- and mobilewireless point of sale S, store smartphone applications desined which called for a more robust i-i to delier an enain customer infrastructure. eperience demand a secure and hih- performance i-i networ, rather than  t  o o   d e a n y  ,  a a  s e  i   n c n us o t  o at m i e e r   s r   et m a o il r e e r   s d  l e o e o p  l   y,  cellular connectiity.  smartphones and tablets represent an Customer access inside the store must unprecedented opportunity to drie not open a bacdoor to store systems loyalty and sales. etailers can proide and cardholder data enironments. rich product information includin etwor coerae must be robust and reiews and ideos to help decision perasie to handle a hih density of main. hey can delier personalied users throuhout the store. etwors rewards and coupons to shoppers. hey must proide presence- and location- can also tae adantae of location- awareness to personalie messain based messain and social community deliered on smartphones. interaction to reach and tailor their or retailers to create the “store of  messaes to customers. the future,” they need a powerful and he rapidly rowin role of mobility is intellient enterprise-rade wireless  promptin dramatic chanes in networ  to support their efforts for in- reuirements for in-store i-i networs. store mobile maretin.  etail s must support a ariety of Advances in retail mobility scanners as well as other mobile deices any retailers first deployed i-i as  c m o u m st m al o s n o l   y  p u ro s t e e d c   t b  c y  a e rd m h p o l l o d y e e r e  d s. a   t  a h   e a y n   d  part of an effort to automate operations.  meet C compliance reuirements. i-i-enabled barcode scanners and mobile computers allowed retailers  s  e i l t f- h s  t e h r e    ic a e d   d  i i t o io s n    s o ,  f   m  o  bi  le s      m  us S t     and  to automate inentory manaement,  accommodate reater i-i client which deliered operational efficiencies. etailers then epanded their use of i- d m e in n i s m it i i  e e s   , i   n p t r e o r  f i e d r e e   n b c r e o   a to d   e d r  e c li o   er e   r a a  r  e e li   a a b n l d e   ,  i as part of ayment Card ndustry ata  robust user eperience Security Standard C SS compliance  . efforts so they could protect the store n-store mobile maretin creates aainst wireless bacdoors and security yet another challene etailers must breaches. allow customers to access their i-i any retailers too additional steps to  s n e et ns w it o i r   e s   , d  t a h t e a     s a a bo m u e t     n st e o t r w e o   r o  p s e  t r h at a i t o  c n a s r   r a y n   d  improe the in-store eperience with

SOLUTION BRIEF In-Store Mobile Marketing

Benefits • Strenthen brand with customied customer access portal

• etain customers by offerin them rich in-store product content • Cross- and up- sell leerain presence and location intellience

• mproe customer satisfaction by offerin conciere and in- store naiation capabilities

• nterated with leadin smartphones, tablets and other handheld mobile deices

• Support dense 02.11n client deployments

• rotect the store with interated security and wireless scannin