Web et réseaux sociaux pour valoriser entreprises et services

Tre

Sujets

• Marketing et communication

Informations

• Publié par: irisewud
• Nombre de lectures: 187
• Langue: Français
• Poids de l'ouvrage: 3 Mo

Extrait

Web et réseaux sociaux

pour valoriser entreprises et services

Bibliographie sélective proposée par l’ infothèque de la HEG dans le cadre du 7e Symposium HEG 18 novembre 2010

  Réalisée par l’équipe de l’infothèque de la HEG   http://www.hesge.ch/heg/infotheque/  

 

TABLE DES MATIÈRES

  Introduction ··················································································  p. 2  Réseaux sociaux ··········································································· p. 3  Réseaux sociaux et entreprise ··································· p. 3  Netnographie et sentiment analysis ·························· p. 7  Mondes virtuels ························································· p. 10 Web 2.0 ·························································································  p. 13   Web 2.0 et entreprise ······ p. 13 ··········································  Outils ·········································································· p. 15 Cyberstratégie et marketing ·············································· p. 17 ··········· Veille stratégique ······································· ··· p. 21 ································        

 

Infothèque HEG, novembre 2010

 

 

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