Most Ideal Color Blends To Use For Optimum Effect

Mylene Levac

Informations

• Publié par: BettyRey65
• Publié le: 16 mars 2014
• Nombre de lectures: 6
• Langue: English

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Best Color Combinations To Use For

Maximum Impact

ave you ever wondered why certain color combinations make you feel quiet, while H others lead you to action ? Research supports the impression we’ve all felt that colors affect our emotions, our perceptions and our behaviour. According to color psychology, color can carry a specific meaning, which is either learned or is biologically innate. Its influence on behaviour is automatic: perceiving a color triggers an automatic evaluation in a person, which, in turn, leads to behaviour that is motivated by the color. This means that it is possible to target your color combinations to elicit a specific behaviour from your current, or your potential, audience.

Experts in advertising know thatcolor combinationsappeal to specific segments of the population. Active and vibrant color combinations are very attractive to a young clientele. Muted color combinations are balanced and calming, and quiet visually. Often used in the cosmetics industry, these color combinations portray a feminine quality. Pastel color combinations are calming and quiet also, although they convey a warmth that is absent in muted color combinations. Combinations that bring together traditional colors, colors identified with royalty and wealth, and that are engrained in culture, appeal to both wealthier and older segments of the population.

If you want to create a calm, quiet response from your audience, you want to use cool colors. At one end of the color spectrum, they come across as cold, antiseptic and sterile. However, at the other end, they are comforting and nurturing. Cool colors can be combined with warm colors -- in small doses only, owing to the potentially overpowering effect of warm colors. Neutral colors, such as beige, brown, ivory, gray, white, can connect cool and warm colors very effectively.

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You will usewarm coloursto excite and motivate your audience. However, you want to use them judiciously, as these colors can provoke a wide range emotions, from optimism to violence. For this reason, you may tone down a warm color combination with neutral colors, cool colors, or even the lighter spectrum of warm colors, such as pink and pale yellow.

Colors that share the traits of both warm and cool colors can both excite and calm. These combinations could be used to reach both a younger and an older segment of the population.

Neutral colors, described above, can link otherwise clashing colors or they can serve as a canvas to feature color combinations.

The success in using color combinations also lies in your understanding of the connotation of colors in the culture you are trying to reach. For instance, in the Western culture, red can represent strength, bravery and passion, while it can also be interpreted as dangerous, aggressive and domineering. Interestingly, in the Eastern culture, red is associated with wealth, purity and good fortune and, sometimes, divinity. Another example is black and white. In the West, black can be associated with death and mourning, while in the East, white is the color of mourning.

The best color combinations are those that reach your audience and elicit the response you seek. However, it involves more than purely aesthetic considerations. Be aware that cultural interpretations of both color and color combinations need to be taken into account to ensure that the color combinations you customize are successful.

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