The Frankfurt Book Fair 2012 in numbers.

Frankfurt Book Fair, Martina Barth

Description

Few figures and facts about The Frankfurt Book Fair 2012

Sujets

• Book
• Fair
• Trade fair
• Frankfurt
• Exhibition
• Digital
• Literature

Informations

• Publié par: Communicare
• Publié le: 24 avril 2013
• Nombre de lectures: 52
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

The Frankfurt FACTS & Book Fair 2012
in numbers.FIGURES
www.book-fair.comHIGH LEVEL OF SATISFACTION Why
AMONGST TRADE VISITORS FRAnkFURT?
concerning their participation
at the Book Fair
exhibitors from countries7,307 97
make Frankfurt the international hub of
the publishing world. of trade 98 %
2,849 (39%) Individual exhibitors from Germany visitors evalu-
4,458 (61%) Other countries
69 National exhibits ated their success at the
Fair as “very good” to
“satisfactory”, EXHIBITORS’ TOP 92 %
10 REASONS intend to take part again
for attending the Book Fair in 2013.(multiple answers were possible)
56 % Refresh existing customer contacts
55 % Make new contacts
50 % Raise company profile, image-building
44 % Increase product awareness
43% Rights and licence trade (as high as
53% amongst international exhibitors)
40 % Acquire new customers
34% Exchange and gather information
29 % Market observation
29 % Have a presence — “be there”
24 % Find partners for co-productionsEhibitor trEn ov Er
thE last FEW y Ears
The percentage of inter-
national exhibitors in the
last several years had
,consistently been 56%
.in 2012 it was 61%
National International
8,0007,448 7,5397,373 7,314 7,384 7,3077,2727,223
6,691 7,0006,638
6,375
6,000
5,000
4,000
3,000
2,000
1,000
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
xd
2,128
4,4.242747
2,748 3,3.898090
2,809 3,3.88282
3,195 44,0.0 2288
3,288 3,938.9 484
3,358 4.0,090
3,337 4.043,6036
3,312 44.0 ,0022
3,315 4,4.224
3,124 4,MB2610
2,849 MB4,451 8Exhibitors’ participation goals (Top 5) scc EssFl nE tWorkin
Satisfaction*
The Frankfurt Book Fair is constantly expanding its leading
Refresh customer role as initiator, promoter and trailblazer of new, multidis- 2.156contacts
ciplinary productions and projects. Our market research
Make new contacts 2.455reflects this: exhibitors as well as visitors look for and find
new contacts, information, and opportunities at the Book
Raise awareness 50 2.3Fair, which help them grow their networks. of company
Raise awareness 44 2.3of products
Rights and 43 2.4licence trade
List of three most important goals in percentages *Average value on a scale of 1=“Very
Source: Exhibitor Survey 2012 (n=2,062) good goal achievement” to 5 “Not able
to reach goal at all”
There is a high satis-
Trade visitors’ participation goals (Top 5)
faction of achieving one’s
Satisfaction*
goals: the average rating Follow new trends 36 2.1
Exchange and gather by exhibitors for their top 28 2.2
information
five goals lies between Make new contacts 26 2.52.1
Further education / build 25 2.3and ; trade visitors rate 2.4 professional knowledge
Market observation 21 2.3their satisfaction at to 2.1
*Average value on a scale of 1=“Very List of three most important goals in percentages
Source: Trade Visitor Survey 2012 (n=1,212) good goal achievement” to 5 “Not able .2.5 to reach goal at all”
uugRights & licence trade at LitAgr ihts & lic EncE tra E
2012 2011 2010
Area 6,130 sqm 6,130 sqm 5,260 sqmThe popularity of the
Tables 444 425 404Literary Agents & Scouts
Agents 626 524 522Centre (LitAg), the business
Agencies 312 298 294
area for rights dealers,
continued to set records.
Development of LitAg over the years agencies were regis-312
Agents Tablestered in 2012.
In contrast to rights centres at other fairs, registration is ex- 600
clusively for agents and scouts. That makes LitAg the largest
business gathering of its kind in the world. 550
500
The Frankfurt Book Fair 450
is the most important 400
meeting place for rights 350
and licences worldwide. 300
250
2007 2008 2009 2010 2011 2012
gd
366
471
385
510
393
503
404
522
425
524
444
626igita bsin Ess Digitisation has changed
Frankfurt Hot Spots are windows into the world of digitisation: the industry and left its
where app developers meet publishers, and traditional provid-
mark on the Book Fair: ers negotiate deals with protagonists of the technology and
entertainment sectors. Only of our ex-32%
hibitors do not sell digital
products. offer ex-8.5%
Frankfurt Hot clusively digital products.
Spots are here to stay.
For the first time, we also asked exhibitors about their tur-
nover in the digital realm: around 18% said it’s still less The number of product
than 10%, while almost 6% generate their entire income
presentations and events with digital products (37% did not want to comment on
their turnover).at the Hot Spots continued
Exhibitor surveyto grow by about . 2012 20115%
32 % 35 % do not offer digital products
8,5 % 7 % only offer digital productshot Spots 2012 2011 2010
(n=2,062)
Trade visitor surveyArea 1,364 sqm 1,449 sqm 1,046 sqm
20112012
Exhibitors 91 97 68 46 % 41 % develop new business ideas
Events 51 % 42 % say: “Digitisation is changing our business”194 186 137
(n= 990)
uldWhAT WAS
SpECIAl?
Est oF honor nEW ZEaan
In 2012, New Zealand was Guest of Honour with 104
publishers releasing 200 new books on New Zealand (in
German alone), including 54 fiction titles.
In 2011-2012, the translation funding programme of the
Publishers Association of New Zealand (PANZ) supported a
total of 18 new translations of New Zealand literature into
German.

At the Fair, New Zealand presented 67 of its authors on
2,300 square metres in the Forum, which attracted 67,500
visitors (25,000 of those on Saturday). 36 New Zealand
publishers were represented at the 165 square metre Col-
lective Stand in Hall 8.0. Stage performances as well as arts
& crafts from New Zealand were featured on the Agora. New
Zealand was also well represented at events throughout the
Fair, incl. at the Comics Centre, Forum Education, Gourmet The “Books on New Zea-
Gallery, StoryDrive Conference and a one-off Hobbit-themed
Cosplay. land” exhibition featured

The Frankfurt Book Fair calendar of events included a total books from of 420 events related to the Guest of Honour New Zealand: 488 185
150 events took place on the Fair premises, 140 in Frank- publishers and furt, and an additional 130 in other cities.

New Zealand’s participation as Guest of Honour was men- countries.21
tioned in 9,000 media reports.
dluugEvEnts conFErEnc Es
Frankfurt Academy offers professional training opportuni-
ties all over the Fair. In 2012, there were more than 3,300
registered participants from over 60 countries. Frankfurt
Academy also hosted 30 training events throughout the The Book Fair
world with more than 5,000 participants.
is becoming
Events at the book Fair over the years
increasingly important as
Events in total Professional Programme
On digital topicsa platform for discussion
3,400 3,5003,200and training: In 201 2 around
3,1103,037
2,893 3,000 events took place, 2,7633,400
2,500once again breaking the
2,000previous year’s record.
1,500
1,768
1,000
1,100
1,100
500
618
500450
0
2007 2008 2009 2010 2011 2012
Over half (1,768) were seminars and panels on industry
themes geared towards professionals.
618 of these events were devoted to digital topics.visitor trEn ov Er th E For years, the Book Fair
ast s EvEral yEars has attracted an average
of visitors, 280,000
depending on the Guest of
Honour and other factors.
The percentage of trade
visitors in 2012 was again
Visitors . around Trade visitors 60%
299,112288,887 286,621 290,469283,293 281,753283,293 279,325 280,194270,413265,697
280,000
200,000
100,000
0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Lithuania Russia Arab Korea India Catalan Turkey China Argentina Iceland New Zealand
World Culture
dl
95,001
170,696
103,422
185,465
96,470
173,943
182,859 100,434
183,231 103,390
182,668 100,625
112,872
186,240
109,314
181,155
104,014
175,311
173,427 106,767
171,250 MB110,503E cision makErsWho ARE
Trade visitors to the Frankfurt Book Fair are generally ThE vISIToRS? highly qualified and include many opinion leaders in
their fields. Around 78% of trade visitors take part in the
purchasing decisions of their companies, of these 27% have
total visitors, pivotal roles. Amongst international trade visitors, 85% are 281,753
decision makers, 40% of these in key positions. trade visitors from 171,250 21% of international trade visitors are in management.
countries.141
mEia
tra E visitors ’ oriin With about accredited 9,000
Germany 64.5%
journalists from countries, the Europe (other than Germany) 24.8% 60
Asia 5.8% Frankfurt Book Fair is the industry’s
America 4.2%
Africa and Australia 0.7% largest media event.
The number of accredited bloggers, 800,