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Standard Ten - Public Disclosure
Draft for Campus Comment ONLY, May 11, 2010
Standard Ten
Public Disclosure
In presenting itself to students, prospective students, and other members of the interested
public, the institution provides information that is complete, accurate, accessible, clear and
sufficient for intended audiences to make informed decisions about the institution.
Beginning in 2006 with an internal self-study and an external audit of communications, Bates
has embarked on a mandate to allow the world to see Bates more thoroughly and authentically.
"Recent and ongoing planning activities are helping Bates define its vision and key messages.
There is a clear recognition by Bates faculty, staff, students, and alumni of the need for a strong
and compelling communications strategy which provides an integrated marketing approach
connecting media relations, web communications, design, marketing and branding, admissions,
and alumni relations. With the changing focus of College communications, new approaches and
innovative uses of technology will be welcomed and supported." (Source: Witt-Kiefer
“Leadership Profile,” Fall 2008).
On February 22, 2010, Nancy Cable became Bates’ first vice president and dean of enrollment
and external affairs. This newly structured position will include the leadership of the offices of
admissions, student financial services, communications and media relations, and the career
development center.
“Responsible for overall strategic positioning for college-wide enrollment and communications,
this vice president will lead the College’s efforts to recruit the most talented students and
communicate with all critical audiences, both internal and external to the College…. She will
work with senior leadership to analyze and understand the competitive landscape of liberal arts
education, market Bates in strategic ways, and enhance the College’s culture of inquiry,
evidence, and transparency.” (Source: Witt-Kiefer “Leadership Profile,” Fall 2008).
Office of Communications and Media Relations
(OCMR) is the College's primary
communications link with news media, alumni, parents, and other key constituencies. OCMR is
responsible for media relations, publications, including the Bates alumni magazine, the monthly
BatesNews e-newsletter, sports information, and official content of the Bates website and social
media. The overall mission of OCMR is to use strategic communications to preserve, promote
and protect the excellent reputation that Bates has acquired in its 154-year history and to help the
College attract the best students, the best faculty and support for the institution.
The key audiences for College communications are prospective students; current students;
parents, donors, alumni and friends of the College; faculty and staff; other members of the
Lewiston-Auburn area; news media; and people with an interest in Bates and liberal arts and
sciences regionally, nationally and internationally. From personal discourse within the local
community to print and electronic formats projected throughout the world to prospective
Standard Ten - Public Disclosure
Draft for Campus Comment ONLY, May 11, 2010
students, alumni, parents, current students and members of the public, the College strives for
clarity and accuracy while representing the best of the Bates experience.
As part of the NEASC accreditation self study process, OCMR is working with the Accreditation
Committee to ensure that the Bates community and other interested parties have the opportunity
to comment on the evolving self study document and to solicit third party comments in
accordance with NEASC guidelines.
These efforts are described previously in the introduction
to the self study, under “Participation and Comment
The Office of Communications and Media Relations works with academic and administrative
departments throughout the College to ensure that print and online
publications are consistent,
complete, and accurate, and that they reflect the mission, obligations, and responsibilities of the
The College regularly produces a full range of publications, in both print and
electronic form, that describe its programs, expectations, offerings, and policies for its various
constituents, including students, prospective students, faculty, staff, alumni, and the general
Major publications include institutional documents such as the Bates College Catalog, which is
available both in print and
, the
Student Handbook
, the Bates viewbook for prospective
students, and
Bates magazine
, delivered to alumni, parents, students, friends, faculty and staff
three times annually. Information useful for students considering Bates is offered in the Bates
viewbook in print and online, and much of the information is reiterated at the
and other Bates websites.
The Bates College Catalog and its related Web links provide comprehensive information about
the College, including an accurate and explicit statement about its accreditation status. The
Catalog is the official record of the College, and archival editions are available online. Each
edition of the Catalog includes the college calendar; general information about the College;
statements concerning Bates’ mission, employment, and admissions practices, and athletics; a
historical sketch of the College; detailed information about admission policies and procedures;
financial aid information and a list of expenses; and comprehensive information about
Curricular offerings that list class meeting times and instructors for the next semester or Short
Term appear on the
Garnet Gateway
a secure site available to enrolled students.
These core publications are supplemented by a variety of brochures, print and electronic
newsletters, posters, and memoranda that describe, promote, and explain services, procedures,
expectations, outcomes, and programs of the College.
Online Media:
We are particularly aware of the growing importance of online media for
prospective students and families as they seek to make informed decisions on choosing a college.
In September 2009 after two years of collaborative meetings with all constituencies named
Standard Ten - Public Disclosure
Draft for Campus Comment ONLY, May 11, 2010
above, the College rolled out a new top-level Web site
, designed to surface more
aspects of the College and offer easy access to a rapidly growing amount of text, images, audio
and video, both curated and uncurated by OCMR, that is being produced by faculty, staff,
students and alumni of Bates College
A report with metrics on this first phase of a whole-domain renovation is available online:
We know that these core publications, both print and online, help prospective students and their
families to make informed decisions about applying to and enrolling in the College. To assist
prospective students in finding their personal best fit with a college, Bates’ president and 19
other presidents of highly selective national liberal arts colleges adopted a common position in
2007 that, while prospective students benefit from having as complete information as possible in
making their college choices, there are inevitable biases in any single ranking formula. They
stated that rankings magazines exacerbate an “admissions frenzy” that contribute to “a false
sense that educational success or fit can be ranked in a single numerical list.” These 20 colleges
committed to “no longer mention
U.S. News
or similar rankings in any of our new publications,
since such lists mislead the public into thinking that the complexities of American higher
education can be reduced to one number.”
While our
Common Data Set
continues to be made available online and is open to anyone,
including editors of ranking guidebooks, the College also joined in 2007 a new online initiative
by the National Association of Independent Colleges and Universities called the University and
College Accountability Network --
. The Web site is designed to give prospective
students and their families concise, Web-based consumer-friendly information on individual
private colleges.
The College ensures that its print and electronic publications are complete, accurate, available
and current through regular review of content with appropriate academic and administrative
officers, and through
inviting feedback
on every Web page and in electronic correspondence
with our audiences.
A full listing of publications, both print and electronic, is available in this chapter’s DATA
FIRST form.
Media Relations:
As a major local employer, a tax-exempt non-profit and a national liberal arts
college, Bates is committed to maintaining good and open communications with representatives
of news media. OCMR proactively and reactively offers information to the public via news
media and also creates and offers a dynamic calendar of campus events open to the public.
Community Relations:
While there are many individual expressions of civic involvement outside
formal College affiliation, the College office with a major investment in engagement with our
community is the Bates College
Harward Center for Community Partnerships
Also as part of its
civic commitment, a Bates representative serves as a board member on the Androscoggin County
Chamber of Commerce.
Standard Ten - Public Disclosure
Draft for Campus Comment ONLY, May 11, 2010
With the endorsement of the President and sponsorship of the Vice President and Dean of
Enrollment and External Affairs, Bates will begin in 2010 a multi-year integrated marketing and
branding effort with ranked priorities and clearly measurable goals and benchmarks, based on the
College’s mission statement (being
revised in the 2010 accreditation process
) and
recommendations from the President’s “
Choices for Bates
planning document.
On January 29, 2010, the Communications and Marketing Committee of the Bates College
Board of Trustees held its first organizational meeting. The charge of the committee will be
voted upon in a future meeting of the full board. To coordinate strategic communications and
marketing activities, the Committee will be asked to support the coordination of College
communications staff with select engaged constituents interested in supporting College
marketing and branding. This advisory group would include existing marketing-communications
teams of Alumni Volunteers from the Board of Trustees and Alumni Council.
The Strategic Communications Advisory Group will work with the vice president and CMR
director during a period of 18 months for a thorough review of communications at Bates, helping
to set the mission of the Office of Communications and Media Relations and to monitor the
markers to measure progress.
To differentiate Bates in ways that matter to students and donors, OCMR will focus on the Bates
student experience and career outcomes as the primary driver of both recruitment and
fundraising. OCMR will highlight Bates satisfaction and success stories, and third-party
endorsement of liberal arts education (effective communication, critical thinking and analytical
reasoning skills, ability to innovate and be creative) as essential for career success and
Web addresses
Print Publications
How can inquiries be made about the institution? Where
can questions be addressed?
Parents and Family Handbook; Bates College
Notice of availability of publications
and of audited
financial statement or fair summary
Institutional catalog
Bates College Catalog 2009-2010
Obligations and responsibilities of students and the
Bates Student Handbook 2009-2010, pp 56-73;
Bates College Catalog pp 40-41; Parents and
Family Handbook pp 22-27 and 40-43.
Information on admission and attendance
Bates College Report 2009, p 26, Bates Catalog
2009-2010, pp 12-16; Bates College Viewbook,
pp 49-50; Bates Student Handbook
Institutional mission and objectives
Bates Catalog 2009-2010, p.7;
Expected educational outcomes
Bates Catalog 2009-2010, p. 17; Bates Student
Handbook pp 10-12; Parents and Family
Handbook, pp22-23
Requirements, procedures and policies re: admissions
Bates College Catalog 2009-2010, pp 12-16;
Bates College Viewbook 2009-2010, pp 49-50
Standard 10: Public Disclosure
Requirements, procedures and policies re: transfer credit
Bates College Catalog 2009-2010, pp 14-15;
Bates Student Handbook 2009-2010, p. 16;
Parents and Family Handbook, p. 27
Student fees, charges and refund policies
Bates College Catalog 2009-2010, pp 45-46;
Parents and Family Handbook, pp42-43
Rules and regulations for student conduct
Bates Student Handbook, pp 59-68; Parents
and Family Handbook, p. 41
Other information re: attending or withdrawing from the
Academic programs
Courses currently offered
Other available educational opportunities
Other academic policies and procedures
Requirements for degrees and other forms of academic
List of current faculty, indicating department or program
affiliation, distinguishing between full- and part-time,
showing degrees held and institutions granting them
Bates College Catalog 2009-2010, pp 351-364
Names and positions of administrative officers
Bates College Catalog 2009-2010, p. 353
Names and principal affiliations of members of the
governing board
Bates College Catalog 2009-2010, pp 347-348
Locations and programs available at branch campuses,
other instructional locations, and overseas operations at
which students can enroll for a degree, along with a
description of programs and services available at each
Bates College Catalog 2009-2010, pp 38-39
Programs, courses, services, and personnel not available in
any given academic year.
Size and characteristics of the student body
Description of the campus setting
Availability of academic and other support services
Range of co-curricular and non-academic opportunities
available to students
Institutional learning and physical resources from which a
student can reasonably be expected to benefit
Institutional goals for students' education
Success of students in achieving institutional goals
including rates of retention and graduation and other
measure of student success appropriate to institutional
mission. Passage rates for licensure exams, as appropriate
Bates Facts 2008-2009 Institutional Profile, p. 1
Total cost of education, including availability of financial
aid and typical length of study
Expected amount of student debt upon graduation
Bates College Report 2009, p. 26
Statement about accreditation
Bates College Catalog 2009-10, p. 11
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