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Rapport 2014 du CES de Las Vegas
Olivier Ezrat
ty
Janvier 2014
Rapport de visite du CES 2014
Janvier 2014
Conseil en Stratégies del’Innovation
olivier (at) oezratty.net,http://www.oezratty.net
06 67 37 92 41
Olivier Ezratty conseille les entreprises dans l’élaboration de leurs business plans, stratégies produits et marketing,
SFR, Euro Media Group, Canal+, SES Astra, LG Electronics, le groupe Pages Jaunes, Netgem, le groupe Skyrock, L’Oréal, le Crédit Agricole, Crédit Mutuelet Groupama. Ces missions couvrent par exemple : l’assistance à la
Expert, membre et président du comité d’agrément de l’association Membre du comité d’investissement du fonds d’investissement Finaréa. Membre du conseil d’administration de Darqroom, une startup du secteur de la photo numérique.le Grand Prix de l’Innovation de la Ville de Paris, la StartupMembre du jury de divers concours comme
Mentor et intervenant dans de nombreux Startups WeekEnds (Nantes, Rennes, SophiaAntipolis, Bordeaux).
Voirhttp://creativecommons.org/licenses/byncnd/2.0/fr/
Illustration de couverture :du South Hall du Las Vegas Convention Centerl’entrée est .
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The CES Report 2014  English Summary
This report published every year since 2006 is a condensed view of the year’s innovations in the consumer electronics space using the Consumer Electronics Show in Las Vegas as a milestone. It covers all CE product categories: TV, video, photography, mobility, computing, audio, gaming, home automation and greentechs. It also goes in depth in the components side of these offerings: processors, sensors, network and connectivity, displays and user interactions. It can be viewed as a complement tool to blogs and media covering the CES which are usually providing a productbyproduct coverage. In this document, you get a global view of the whole con sumer electronics world. For free. Content comes from various sources: the CES show visit itself, pictures taken on the show floor and in press events, vendors press kits, blogs and news sites. The report covers not only the wealth of stuff presented at the CES, but also some specific offerings from the French market and other Euro pean markets like UK and Germany. It also highlights the French CE industry presence at the CES, how to get there and what can be learned from trying to reach the US and worldwide markets from the CES. The author also keeps an eye on the way CE companies do market their products, trying to decipher marketing messaging and communication styles, identifying the good, the bad and the ugly of marketing practices. This year’s edition is focused onthe 4K value chain buildup, on connected objects and other wear able devices, on components for the whole mobile ecosystem, on television experience, robotics, highresolution and wireless audio. The author of this report is Olivier Ezratty, a freelance consultant working with digital media com panies and startups. He is particularly focused on the way companies can develop their third party product ecosystems, from the technology as well as from the marketing and business standpoints. He is focused on digital TV, digital cinema and digital imaging. Olivier Ezratty English bio can be foundon his blogThe report is published under Creative Commons and is available for free and as a PDF file in the author’s bloghttp://www.oezratty.net. It’s publishedin French language although it can be auto matically translated by various online services. If you are interested to handle the translation of this document in another language, such as English or Spanish, don’t hesitate toget in touch with the author. He will provide you with the Word version of the document to ease the translation process. The author is also providing customized presentations and versions of the CES Report in the form of conferences or brainstorming sessions for organizations willing to get a broad view of the trends in the consumer electronics space and to improve their product and services strategies. This can be done in English or French. Please contact the author to discuss your need, get a proposal and a quote.
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Table des matières
The CES Report 2014  English Summary .................................................................................... 3Table des matières............................................................................................................................ 4Introduction......................................................................................................................................7Pourquoi ce rapport ? .............................................................................................................. 7 Que contient-il ? ...................................................................................................................... 7 Pourqui?.................................................................................................................................8Comment est-il conçu .............................................................................................................. 9
Tendances et marchés .................................................................................................................. 10Grandes tendances ......................................................................................................................... 11Tendances du CES 2014 ......................................................................................................... 11 Top des tendances par domaine............................................................................................ 21
Données de marché ........................................................................................................................ 23Gagnants et perdants ..................................................................................................................... 27Vue d’ hélicoptère.................................................................................................................. 27 Vue qualitative ....................................................................................................................... 27 Vue chiffrée............................................................................................................................ 33
InsidetheCES................................................................................................................................34Dimensions du salon .............................................................................................................. 34 Organiser sa visite.................................................................................................................. 35 Prototypes ou produits ? ....................................................................................................... 36 Outillage.................................................................................................................................37Comment aller au CES............................................................................................................ 37 Comment exposer au CES ...................................................................................................... 38 Visiteurs français.................................................................................................................... 39 Exposants français ................................................................................................................. 40
Pratiques marketing ...................................................................................................................... 48Le meilleur ............................................................................................................................. 48 Le moins bon.......................................................................................................................... 50 Le pire .................................................................................................................................... 52
Produits et solutions..................................................................................................................... 54Vidéo et télévision........................................................................................................................... 55Grandes tendances ................................................................................................................ 55 TV connectées........................................................................................................................ 58 Solutions des opérateurs ....................................................................................................... 64 Set-top-boxes.........................................................................................................................73Media Centers........................................................................................................................ 78 Logiciels et services................................................................................................................ 79 Lecteurs Blu-ray ..................................................................................................................... 86 Captation vidéo...................................................................................................................... 86
Photo numérique ............................................................................................................................ 93Reflex ..................................................................................................................................... 95 Hybrides.................................................................................................................................96Bridges ................................................................................................................................... 98 Compacts ............................................................................................................................... 99 Accessoires...........................................................................................................................102
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Audio ............................................................................................................................................. 105Sources audio....................................................................................................................... 105 Amplification........................................................................................................................109Enceintes..............................................................................................................................116Casques................................................................................................................................120After-market des iDevices.................................................................................................... 120
Mobilité et communication.......................................................................................................... 127Smartphones........................................................................................................................128Tablettes .............................................................................................................................. 137 Géolocalisation d’ intérieur.................................................................................................. 140 Transports ............................................................................................................................ 142 Accessoires mobiles ............................................................................................................. 148
Objets connectés ........................................................................................................................... 151Weareable devices............................................................................................................... 152 Ebooks..................................................................................................................................161Lieux de vie .......................................................................................................................... 162 Usages divers ....................................................................................................................... 170 Orchestration ....................................................................................................................... 180 Energie ................................................................................................................................. 182 Robots..................................................................................................................................185
Ordinateurs personnels ............................................................................................................... 187Desktops .............................................................................................................................. 188 Laptops.................................................................................................................................188Chromebooks.......................................................................................................................190Impression 2D ...................................................................................................................... 191 Scanners 2D ......................................................................................................................... 191 Impression 3D ...................................................................................................................... 192 Scanners 3D ......................................................................................................................... 202
Jeux................................................................................................................................................204Consoles...............................................................................................................................204Jouets numériques............................................................................................................... 206 Accessoires...........................................................................................................................207
Composants................................................................................................................................. 209Processeurs ................................................................................................................................... 210Technologies clés ................................................................................................................. 212 Processeurs pour serveurs................................................................................................... 217 Processeurs pour PC ............................................................................................................ 219 Processeurs embarqués pour set-top-boxes et TV connectées .......................................... 220 Processeurs pour mobiles.................................................................................................... 223 Processeurs pour objets connectés ..................................................................................... 229 Processeurs graphiques ....................................................................................................... 230 Processeurs audio ................................................................................................................ 231 Mémoire .............................................................................................................................. 231
Stockage ........................................................................................................................................ 233Disques durs......................................................................................................................... 233 SSD ....................................................................................................................................... 235 SD................................................................53......2.................................................................. Connectivité..................................................................................................................................236Réseaux télécoms ................................................................................................................ 236 Réseaux locaux sans fil......................................................................................................... 238 Réseaux avec fils .................................................................................................................. 241 Connectique.........................................................................................................................242
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