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Handbook of Product and Service Development in Communication and Information Technology

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Product development of high or new and emerging technology products and systems is a challenging area in which to work. It involves multiple disciplines, endless series of tradeoffs, dilemmas, and dead-ends. Yet, it also involves captivating moments of insight and sheer excitement in juggling technological challenges together with psychological, social, organizational, financial and legal questions. This places stringent requirements to the related process control in all the levels as in idea cultivation, project management, quality control or usability and design. Have you ever considered ...
How to efficiently organize and manage the multiple, parallel development projects of ICT?
How to systematically channel your team's creativity to high quality products and services?
How your company can best benefit from university research?
What are the meaning and realization of quality systems in modern ICT organizations and processes?
How to design user interfaces to maximize product usability and market value?
How to maximize the benefits of Internet in your product development and marketing?
What are the roles and important practices of patenting, and licensing in the US and Europe?
This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material.
Handbook of Product and Service Development in Communication and Information Technology includes various practical telecommunication product development cases based on tracking multi-national companies' way of living and flourishing in telecommunication business. An important case we frequently refer to is Nokia's way to work. Fortunately enough, this book has been written in HUT, only a kilometer away from Nokia's headquarters, and actually much, much nearer in a research cooperational sense.

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TABLE OF CONTENTS
CHAPTER 1: OVERVIEW
CHAPTER 2: SYSTEMATIC IDEA PRODUCTION, AND CULTIVATION IN HIGH TECHPRODUCT DEVELOPMENT 2.1.INTRODUCTION 2.2.PROCESS OFCREATIVITY 2.3.STRUCTUREDCREATIVITYTECHNIQUES 2.4.SUMMARY
CHAPTER 3: USER CENTERED DESIGN OF TELECOMMUNICATIONS SERVICES 3.1.INTRODUCTION 3.2.VIEWPOINTS ON USER EXPERIENCE 3.3.BRINGING THE USERS VOICE INTO THE DESIGN PROCESS 3.4.IMPOSSIBLE? No,BUT YOU HAVE TO MANAGE IT!
CHAPTER 4: PRODUCT DEVELOPMENT GENERATIONS: SOME LESSONS FROM PERSONAL DIGITAL ASSISTANTS AND PALMTOP COMPUTERS 4.1.INTRODUCTION 4.2.PRODUCT DEVELOPMENT IN RAPIDLY EMERGING MARKETS 4.3.METHODS 4.4.PDAS, PALMTOPS,AND2G PHONES 4.5.CONCLUSION
CHAPTER 5: PROJECT PORTFOLIO MANAGEMENT IN TELECOMMUNICATIONS R&D 5.1.INTRODUCTION 5.2.MANAGING BUSINESSORIENTEDR&D 5.3.PROJECTPORTFOLIOMANAGEMENT 5.4.METHODS FORPROJECTPORTFOLIOMANAGEMENT 5.5.APPLYINGPORTFOLIOMANAGEMENT IN THEDIFFERENTSTAGES OFR&D 5.6.DISCUSSION
CHAPTER 6: QUALITY IN HIGHTECH PRODUCT DEVELOPMENT 6.1.WHAT ISQUALITY? 6.2.WHAT ISHIGHTECH? 6.3.HOW TODEAL WITH THEINHERENTUNCERTAINTY OFHIGHTECH 6.4.THEEMERGENCE OFQMFOR THEMODERNHIGHTECHENVIRONMENT 6.5.SEQUENTIAL ANDREPETITIVEPROCESSES 6.6.THEPRACTICE OFQMIN THEMODERNHIGHTECHENVIRONMENT v
1
9 11 15 24 41
45 45 46 57 71
79 79 80 86 86 92
99 100 101 113 119 128 136
149 149 152 152 155 158 164
vi
6.7.
FINALWORDS
166
CHAPTER 7: INNOVATIONS IN THE INTERNET AND MOBILE ERA: THE REAL DOT.COM REVOLUTION WEB171 7.1.INTRODUCTION171 7.2.NEWPOSSIBILITIES TOMASSCUSTOMIZEEXISTINGPRODUCTS173 7.3.NEWTECHNOLOGIESMAKECOMPANIESDISINTEGRATE177 7.4.WHOISGOINGTOPROFITFROM THEINNOVATIONS?179 7.5.THEGENERICSTRATEGIESPOSSIBLE FORINNOVATORS ANDASSETOWNERS182 7.6.CONCLUSIONS ANDNEWTRENDS188
CHAPTER 8: PATENTING AND INTELLECTUAL PROPERTY RIGHTS IN ACADEMIC  INDUSTRIAL VENTURES 8.1.INTRODUCTION 8.2.DEFININGPATENTING 8.2.196 8.3.APPLYING FOR APATENT FORMALPROCEDURES INEUROPEANCOUNTRIES 8.4.COMPARINGPATENTING INEUROPE AND IN THEUS 8.5.PATENTINGABROAD– SOMEPRACTICALADVISES 8.6.PATENTING INNEWMARKETAREAS 8.6.203 8.7.UNIVERSITYBASEDRESEARCH ANDPATENTING 8.8.COVERINGPATENTINGCOSTS 8.9.LICENSING: ALTERNATIVE FOR SMALL STARTUPCOMPANIES 8.10.VALUATINGPATENTS ON THEBALANCESHEET 8.11.CONCLUSIONS
CHAPTER 9: FINANCE AND VENTURE CAPITAL MARKETS 9.1.INTRODUCTION 9.2.A FIVESTAGEMODEL 9.3.SOURCES OFEXTERNALFINANCE 9.4.DEMONSTRATINGPERSONALCOMMITMENT: SWEATEQUITY 9.5.FUNDRAISINGCLIMATE 9.6.INVESTMENTFOCUS 9.7.VENTURECAPITAL AND THECOMMUNICATIONSSECTOR 9.8.INITIALPUBLICOFFERINGS(IPOS) 9.9.GOINGPUBLIC: SOMECONSIDERATIONS 9.10.PUBLICEQUITYMARKETOVERVIEW 9.11.CONCLUDINGREMARKS
CHAPTER 10: ROLE OF UNIVERSITIES IN THE PRODUCT DEVELOPMENT PROCESS: STRATEGIC CONSIDERATIONS FOR THE TELECOMMUNICATIONS INDUSTRY 10.1.EXECUTIVESUMMARY 10.2.INTRODUCTION 10.3.TECHNOLOGY ANDNEWPRODUCTDEVELOPMENTPROCESS 10.4.UNIVERSITYINDUSTRYRELATIONSHIP
193 193 194
196 198 200 202
203 204 205 207 208
211 211 211 217 218 223 224 225 229 230 231 233
235 235 236 239 240
10.5. 10.6. 10.7.
INDEX
ROLES OFUNIVERSITIES AND THENATURE OFSCIENTIFICRESEARCH SOMESTRATEGICCONSIDERATIONS CONCLUSIONS
vii
243 244 250
255
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