Facebook, is a new innovation. It offers you an opportunity to interact with anextraordinarily expansive universe of new people. You can sculpt your on-line identity and learnmore about how the Internet and its various programs work to create new relationships andcommunities. For the entrepreneurially minded, it might be an introduction into business as youthink of how to "market" yourself.People make the technology, not only in the fundamental sense of discovery and invention,but also in the sense that they make it happen and that they contour it in ways that reflect our basichumanity. Our basic humanity is for better or for worse. It is vulnerable to context, circumstanceand interpretation. And so it is important to remember that Facebook is malleable and creates asmany obligations as it does opportunities for expression. Below are parts about Facebook. In onehand, we’ll talk about this new concept, in the other hand we’ll talk about the economical andtechnological aspect and finally, we’ll mention the good and the bad side of this phenomenon.
I/ Description of the concept
Facebook is a social networking website launched on February 4, 2004. The Facebookheadquarter sets place in Palo Alto (California). Mark Zuckerberg, Dustin Moskovitz and ChrisHughes founded Facebook while they were students at Harvard University. Website membershipwas initially limited to Harvard students, but was expanded to other colleges in the Ivy League. Itlater expanded further to include any university student, then high school students, and, finally, toanyone aged 13 and over. The website is named: www.facebook.com and it refers to the paperfacebooks depicting members of a campus community that some US colleges and preparatoryschools give to incoming students, faculty, and staff as a way to get to know other people oncampus. The free-access website is privately owned and operated by Facebook, Incorporation. Thefirst goal of this type of network is to make contacts on the model of a “friend circle”.It allowspeople to create special links between each others and let’s permit them to display their tastes andpersonal life: musical tastes, photos, friends, movies, passions, pictures and so on.According to the researcher Christine Rosen, This explosion of networks with contacts,reminds the theory of the degrees of separation, elaborated by Stanley Milgram, according to whichtwo persons taken at random can be connected by using on average 5,5 intermediary !Users canjoin networks organized by city, workplace, school, and region to connect and interact with otherpeople. People can also add friends and send them messages, and update their personal profile tonotify friends about themselves. The site is still especially popular among the students and the newgraduates, who use it as first tool of communication between them. Million of students look at theirFacebook pages several times a day and spend hours to send and to receive messages, to fixmeetings, to get informed of activities of their friends, to learn it more on people whom they metrecently or of whom they heard of.The website currently has more than 110 million active users worldwide including 16million users in Europe (1million in France since the site is launched here in May 2007!). Otherdata, the number of users in October 2007 is on average of 50 million, 60 percent of the connections
are daily and an important precision is that more than the half of users consulting dailywww.facebook.com stays on average twenty minutes! The site is now available in so manylanguages like in Catalan, Chinese , Czech, Danish, Dutch, English , Finnish, French, German,Indonesian, Italian, Japanese, Korean, Malay, Norwegian (bokmål), Polish, Portuguese (Brazilian),Russian, Spanish (Castilian), Swedish, Tagalog, Turkish, Welsh … Facebook is classified in the 1strank of the sites of photos sharing in the United States and this is the 7th site the most visited in theworld behind Yahoo!, Google, YouTube, Windows Live, MSN and MySpace (the most famouscompetitor!), the first in Canada (ten percent of the population is subscribed!) and in Norway(twenty percent).
II/Economy and technology
We can give some important figures about the economy of facebook. The facebook’sturnover was estimated in 2008 at 150 million dollars. Moreover, 1.6 percent of the capital wasbought back by Microsoft in October 2007 for 240 billion dollars which increase the value of thesociety at 15 billion dollars! Beside Microsoft becomes the only advertising provider of facebook.The fact that Facebook is opened to the third applications since May 2007 contributed to thesuccess of the site, numerous designers, beginners or experts, do not hesitate to propose theirapplications, that they intend themselves for Web or for local use.. Tools and processing racks(framework, API, samples of code) have been suggested to the developers who can format theirconceptions in the standards of Facebook. The FBML, for example, which was establishes as thelanguage of standard layout on Facebook, looks like the understandable HTML for the developers,but it is sometimes more or less binding. Any programmers have consequently the possibility ofcreating applications inserted into the site, to broadcast them as a whole thanks to " social graph ",and to take advantage from it as hear it (by advertising, sale of services, etc). According toFacebook, there were on November 30th, 2007 more than 8 000 applications, official or unofficialwhich were already created and some are already promoted in several million dollars.On July 23rd, 2008, Facebook presented the last advances of the platform Facebook duringits annual conference “F8 developers”, calling its developers, the number of which exceeds 400000, to connect their Web sites to Facebook via Facebook Connect.But there is some flaw in the platform like what happened in august 2007 : a part of the source codeof the index page was hacked and published on the web.Facebook is not a website, it is a protocol, an infrastructure, the equivalent of a software ofe-mail as hotmail or Gmail, except on Facebook we can share and exchange particulars rather thanjust send emails. In other words, you should not think of Facebook as if it was a website. It is astandard of exchange of particulars between individuals. This standard has even a name: FBML forFacebook Markup Language whose. Moreover, as they can create Web sites in HTML, the otherdevelopers can use the FBML to create applications on Facebook as "iLike " or "vampire".In view of the fact that Facebook is an application, the economic circles begin to beinterested in its economic model. Make turn a site of this size represents a cost. The numerousslowings down which affect Facebook are the proof. The first analyses emphasized the potentialoffered by the constitution of a base of relatively complete datum of the users, the possibilitiesoffered by the different mechanisms of avatar (purchases of presents in $1, service premium, etc),or on opportunity to make pay third applications to ameliorate their quality of service (showphotographs desire widget slide.com faster).
III/ Social Impact
Facebook has become one of the leading social networking sites on the Internet today. It isused by millions of people around the world; there are high school students, college students, familymembers and friends using this tool to simply keep in touch with one another, while other peoplehave come to use Facebook for business purposes. It is simply a multi billion-dollar organizationthat has affected the way people communicate today. It is apparent that Facebook has such aneminent control over its users; nevertheless it is the user who must determine whether this is a goodor bad control. The history of Facebook may or may not play a role in one’s opinion of socialnetworking, however we feel that being educated on the subject will allow for an informed finaldecision.Originally it began as a social network within Harvard that eventually continued to connectother students throughout other Boston colleges and universities. By the end of 2005, Facebook hadallowed colleges from around the world to join the network and within a few months high schoolswere being incorporated into the social network as well. Finally, by September of that year, anyonewith an email could join. This search can be as limited as the user permits, however it enables youto remain close to friends you saw last week or those you have not been given the opportunity tospeak with for several years. One must remember that Facebook is a very personal piece oftechnology.You can display a picture of yourself for your profile, you can describe your likes, dislikesand many interests, you can report to your friends whether or not you are listed as single, you canshare your birthday and your age, you can let others tag photos of you and you can even post avideo of you and or your friends online. It can be used to track down old childhood chums, it canalso be used to list your top friends or share your mood.Depending on how the user has arranged their personal settings it is possible forpeople to whom you have no knowledge of, to view the photos, videos and comments that you oryour friends have posted. Also, Facebook could ultimately lead to Internet stalking. There is a blockor high privacy option available, but hackers and stalkers have ways of getting around thesecontrols. If this piece of technology is used incorrectly or carelessly, the damages could be fatal. Forexample during May of 2007, there was an alleged rumor of a suicide pact, claiming that every twoweeks one student from St. Joan of Arc Catholic School were to commit suicide. Two studentsunfortunately took their own lives and while the dates were exactly two weeks apart this wasmerely a coincidence. Nevertheless there were approximately 17 names of students who declaredthat they would take their own lives as well.
Facebook is a great innovation that allows users to express their humanity, meet new orformer friends and an opportunity to create new communities. It represents a forum in which onecan make choices about their identity. That freedom does not suggest that one can do so withoutconsequences. Facebook is a great way to contact former friends, to create applications, to sendmessages… But it can also be a non privacy with applications like photo, personal information…
Source :wikipédia ,
vidéo en français : h ttp://www.koreus.com/video/facebook-realite.html