iCon Steve Jobs

Sch

Sujets

• Informatique
• Marketing et communication

Informations

• Publié par: olurosot
• Nombre de lectures: 140
• Langue: Français

Extrait

iCon Steve Jobs

The Greatest Second Act in the History of Business

byJeffrey S. Young and William L. Simon John Wiley & Sons © 2005 368 pages

Focus Take-Aways Leadership & Mgt. • StevenJobs has always had charisma and inspirational talent, but his early career Strategy was marked by manipulative, dishonest, boorish behavior. Sales & Marketing • Eversince he co-founded Apple Computer, Inc., Jobs has had a flair for attractive, Corporate Finance user-friendly industrial design and excellent user interfaces. Human Resources • Manyof Jobs' blunders came from trusting his own instincts above everything else. Technology & Production Small Business • Jobs'ventures after Apple were marked by product failures and enormous losses. Economics & Politics • Jobs'road back to success began when he let go of his obsession with hardware, Industries & Regions and focused instead on software and content. Career Development • AsCEO, Jobs stuck with Pixar Animation Studios – pouring in millions of dollars for Personal Finance no return – until he and the studio became major forces in Hollywood. Concepts & Trends • Jobsis the only CEO who mastered – and inspired – Apple's renegade culture. • Combined,the iPod, iTunes and iTunes Music Store transformed the music industry. • UnderJobs, Apple has positioned itself carefully for an assault on Microsoft's dom- inance in computers. • At50, Jobs has learned from his past, is a better man and is tackling new chal- lenges.

Rating (10 is best) Overall Applicability  97

Innovation  8

Style 10

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