Vingtième Siècle. Revue d'histoire - Année 1988 - Volume 20 - Numéro 1 - Pages 75-90The French advertising market and the major media 1918-1970, Marc Martin. In the 1930s, the French advertising market found its outlets mostly in the written press, though posters and the fledgling radio played a non-negligible part. After the war, professionalism grew. In the 1960s, France truly entered the advertising era with news magazines and television. All of this had an effect on the uniformization of the written press. 16 pages Source : Persée ; Ministère de la jeunesse, de l’éducation nationale et de la recherche, Direction de l’enseignement supérieur, Sous-direction des bibliothèques et de la documentation.