Cultural Times 2015 : Panorama mondial des industries culturelles et créatives, par EY

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• Publié par: ActuaLitte.com
• Publié le: 04 décembre 2015
• Nombre de lectures: 194
• Langue: English
• Poids de l'ouvrage: 12 Mo

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Cultural times
The frst global
map of cultural and
creative industries
December 2015The study was carried out by EY, under the supervision of Marc Lhermitte, Bruno Perrin and Solenne Blanc, with the participation
of Vincent Raufast, Hugo Alvarez, Joséphine Druesne, Mehdi Echiguer, Danielle Attias, Bonnie Olivier, Louisa Melbouci and Graeme
Harrison (Oxford Economics).
We would like to extend our gratitude to the 150 experts interviewed worldwide, whose contribution has been essential to our study
and all CISAC partners, for their time and availability all over this project.
With the initiative to set up a project aimed at analyzing the cultural and creative markets in the world, CISAC, the International
Confederation of Authors and Composers Societies, commissioned EY to conduct this study. The project is the frst of its kind. CISAC
collaborated with the following partners and supporters in an effort to rally a large segment of the representative organizations in the
cultural and creative sectors for this unprecedented study.
Study supporters
“Globo” — Globo Comunicação e Participações S.A.
FCFA — Fonds Culturel Franco-Américain
Knowledge contributors
The World Bank
ICMP — International Confederation of Music Publishers
IFRRO — International Federation of Reproduction Rights Organizations
About CISAC
CISAC — the International Confederation of Societies of Authors and Composers — is the world’s leading network of authors’
societies. With 230 member societies in 120 countries, CISAC represents four million creators from all geographic areas and
artistic repertoires; music, audiovisual, drama, literature and visual arts. CISAC is presided over by electronic music pioneer
Jean-Michel Jarre and the organisation’s four vice-presidents are: Beninese singer Angélique Kidjo, Senegalese sculptor Ousmane
Sow, Indian poet, scriptwriter and lyricist Javed Akhtar and Argentinean flm director Marcelo Piñeyro.
Founded in 1926, CISAC is a non-governmental, not-for-proft organisation with headquarters in France and regional offces in
Africa (Burkina Faso), Latin America (Chile), Asia-Pacifc (China) and Europe (Hungary).
www.cisac.org | Twitter: @CISACNews | Facebook: CISACWorldwide.
Thanks
CISAC would like to thank for their personal contribution the members of the CISAC dedicated working group, as well as
executives from CISAC member societies, and our study supporters and knowledge contributors:
Yohan BEAUX (SACEM), Andrew BERTHOFF (SOCAN), James BOYD (IFRRO), Coco CARMONA (ICMP), Mitko CHATALBASHEV
(CISAC), Yassine DAMIL (SACEM), Graham DAVIES (PRS FOR MUSIC), Richard DAVISON (APRA AMCOS), Cristiane DELECRODE
(GLOBO), Juliette DELFAUD (SACEM), Héloïse FONTANEL (SACEM), Laurence FOURCHET (SOCAN), Neil GAFFNEY (ASCAP),
Marisa GANDELMAN (UBC), Dimiter GANTCHEV (WIPO), Claire GIRAUDIN (SACEM), Jenny GOODWIN (PRS FOR MUSIC), Andrew
HARRIS (APRA AMCOS), Bronwen HARTY (SAMRO), Ger HATTON (ICMP), Anita HUSS-EKERHULT (IFRRO), Laure KALTENBACH
(FORUM D’AVIGNON), Clarissa KEDE (GLOBO), Eglantine LANGEVIN (FCFA), Ophira LUBNITSKY (TALI), Blaise MISTLER (SACEM),
Martin MOLINUEVO (THE WORLD BANK), Silvina MUNICH (CISAC), Benjamin NG (CISAC), Eloïse NIKIEMA (CISAC), Alejandra
Norambuena Skira (FCFA), Gadi ORON (CISAC), Balamine OUATTARA (CISAC), Luis Felipe PALACIOS (SGAE), Frédéric PATISSIER
(IMV Conseil), Cécile ROY (CISAC), Damien SHIELS (THE WORLD BANK), Petra STEPHENSON (PRS FOR MUSIC), Olav STOKKMO
(IFRRO), Santiago SCHUSTER (CISAC), Julie TODISCO (FCFA), Liudmyla TSYMBAL (UACCR), and Miguel VOCES (SGAE).Contents
8 10
Introduction
The global map of cultural and
Executive summary creative industries
14
Overview and megatrends
The economic value of cultural and creative
industries worldwide1
30 82
Outlook
Cultural and creative Challenges of a more
industries in fve regions creative world32
90
Cultural and creative
industries at a glance4
94 114Voices from the
cultural and creative Detailed methodology
industries community and sources5 6|4 Cultural times The frst global map of cultural and creative industries
ForewordsUNESCO
Irina Bokova
Director-General of UNESCO
As we celebrate the 10th anniversary and clusters, improving the quality of life This calls for more data and stronger
of the UNESCO Convention on the and providing resources for imagining indicators on the role of culture for
Protection and Promotion of the diverse new futures. the development of societies. This is
Diversity of Cultural Expressions the spirit of many UNESCO initiatives,
In other words, in addition to its
ratifed on 20 October 2005, this study such as the Culture for Development
economic benefts, the cultural and
commissioned by the International Indicators, the 2013 United Nations
creative industries generate
nonConfederation of Societies of Authors Creative Economy Report, as well as
monetary value that contribute
and Composers confrms the powerful the frst Global Report to monitor the
signifcantly to achieving
peopleargument advocated by UNESCO of the implementation of the 2005 Convention.
centered, inclusive and sustainable
contribution of the cultural and creative I welcome the publication of this new
development.
industries to sustainable development. global map of cultural and creative
Public policies are needed to support the industries as an important contribution
Capitalizing US$2,250b and nearly
diverse forms of creativity at the heart of to this global effort.
30 million jobs worldwide, the cultural
the cultural and creative industry sectors
and creative industries are major drivers
as well as to address new challenges
of the economies of developed as well
posed by digitization.
as developing countries. Indeed, they
are among the most rapidly growing Convention on the Protection and
sectors worldwide. It infuences income Promotion of the Diversity of Cultural
generation, job creation and export Expressions is taking action to promote
earnings. It can forge a better future for the relevance is key principles of the
many countries around the globe. Convention in the digital age. This
constitutes a central challenge ahead
But that is not all there is to it. For
of us: balancing all interests and the
unlocking the potential of the cultural
varied ways in which diverse cultural
and creative industries also means
expressions are expressed, augmented
promoting the overall creativity of
and transmitted, whatever the means
societies, affrming the distinctive
and technologies used.
identities of the places where it fourishes
|Cultural times The frst global map of cultural and creative industries 5CISAC Presidency
Jean-Michel Jarre Angélique Kidjo Ousmane Sow
President Vice-President Vice-President
In our capacity as President and Vice in these countries is no less richer, yet
Presidents of CISAC (Confederation the creators themselves are often poor
of Authors and Composers Societies), and struggle to make a living from their
we are the ambassadors of millions of creativity and contribute to the domestic
creators around the world whose creative economy.
endeavors cover all repertoires — music,
We do hope that this study will be an
audiovisual, drama, literature and visual
eye opener for policy-makers around the
arts — and carry the torch of this cultural
world on the importance of providing
diversity that we cherish so much. We
their creative community with a strong
know, by experience, that art knows
legal apparatus to protect rights and
no boundary: it is the expression of
allow for a fair remuneration of creators.
the many different cultures on the fve
Creators’ rights do not stand in the way
continents. At the same time, we are also
of the economy, quite the contrary.
very much aware of the fragility of the
They help build sustainable economies, Javed Akhtarstatus of creators in today’s world.
they provide local jobs, they generate Vice-President
This study maps out the macro economy revenues and taxes, and they allow a
of creative industries in the world, whole class of people, many of them
continent by continent. This is the frst young, to make a living from their talent.
time we have access to such a wealth of
And that’s the other point that we
data. These facts and fgures make for
would like all of those who will read this
a very interesting tapestry. What frst
study to take into account: never forget
caught our eyes was the great divide
that behind this massive aggregate of
between North and South. In developed
impressive fgures, there are individual
economies, creative industries thrive
creators. Each and every one of them
because of a legal framework protecting
makes a unique contribution to the
the rights of creators, allowing for
overall economy in his or her country
industries to be built from the works of
in addition to providing the world with
thousands of creators.
creative works that touch the souls of
This is a situation that does not apply in their fellow human beings.
many developing countries. The culture
Marcelo Piñeyro
Vice-President