COTA Briefing Document

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COTA Briefing Document

Publié le : jeudi 21 juillet 2011
Lecture(s) : 68
Nombre de pages : 22
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       COTA Briefing Document
  
 March 17, 2011    
 
    
 
    
 
TABLE OF CONTENTS  
1.0 THE COUNCIL OF TOURISM ASSOCIATIONS OF BRITISH COLUMBIA  Page 1   2.0 WHAT IS TOURISM?  .................................................................................................................... 1 Table 1: Main Tourism-Related Industries  ................................................................................................... 2  3.0 HIGH LEVEL OVERVIEW OF TOURISM  ............................................................................. 2  3.1 Importance of Vision  .............................................................................................................................. 2 3.2 Understanding the System  .................................................................................................................... 3  Figure 1: Simplified Tourism System  ........................................................................................................... 3  
4.0 TOURISM INDUSTRY STRUCTURE  ..................................................................................... 4  Figure 2: Tourism Sector Participants  ......................................................................................................... 4  5.0 A SIGNIFICANT CONTRIBUTOR TO THE BC ECONOMY  ......................................... 4  5.1 Tourism is a Major Economic Sector in BC  ........................................................................................ 4 Figure 3: Overall Tourism Revenue and Year-Over-Year Change (2000-2010)  ..................................... 5 5.2 Labour Intense Sector  ........................................................................................................................... 5 Figure 4: Direct Jobs in the Tourism Industry (2000-2009)  .................................................................... 6  
6.0 INDUSTRY TRENDS  ..................................................................................................................... 6  6.1 Economic Conditions  ............................................................................................................................ 6 6.2 Security  ................................................................................................................................................... 6 6.3 Air Access  .............................................................................................................................................. 6 6.4 Sustainability . ......................................................................................................................................... 6 6.5 Globalization  .......................................................................................................................................... 7 6.6 Technology  ............................................................................................................................................. 7 6.7 Tourism Responsibilities Dispersed in Provincial Government  .......................................................7 6.8 Growth in Marketing Agencies  .............................................................................................................7 6.9 Alignment of marketing   ......................................................................................................................... 7 6.10 The Vancouver factor   ............................................................................................................................ 7 
 COTA Briefing Document
 
March 17, 2011
  7.0 TOURISM DRIVERS AND THE PROVINCIAL GOVERNMENT S KEY ROLE  .... 8  8.0 POLICIES  ........................................................................................................................................... 9  8.1 Building on Our Successes   .................................................................................................................. 9 8.2 Tourism Policy Themes . ...................................................................................................................... 10 8.3 Tourism s Top Three Policy Issues   .................................................................................................... 10 Policy Statement #1: Marketing  .......................................................................................................... 11 Policy Statement #2: Transportation & Access  ................................................................................ 12 Policy Statement #3: Business Environment  .................................................................................... 13 8.4 Gap in Planning . ................................................................................................................................... 14 8.5 How the New Provincial Cabinet Can Help Tourism ......................................................................... 14 Table 2: 2011 Tourism Policy Matrix  .................................................................................................. 15  APPENDIX A   COTA s 2011 Members List   ......................................................................................................................... 17  APPENDIX B   COTA s Guiding Principles for Policy Development  ................................................................................18  APPENDIX C   Top 10 Issues from MJTI s 2010 Survey of BC s Tourism Industry  ........................................................19 ’ ’  
 
 COTA Briefing Document
 
March 17, 2011
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