DOLCE & GABBANA
(UNIT 1 )
HOW TO REACH IT?
BUSINESS QUALITY ORGANISATION ADVERTISING NICHES(UNIT 10) (UNIT 3) (UNIT 6) (EWORLD)
The Dolce & Gabbana brand was
created in 1985 and has grown to
become one of the top luxury
goods groups in the world.
Domenico Dolce and Stefano
Gabbana first met in Milan in
1980 when working as assistances
in an atelier. Dolce, who studied
fashion design and worked for his
family’s small clothing factory,
grew up in a small sicilian village
while Gabbana, a trained graphic
designer, grew up in Milan. They
went into business two years later.
The first collection was launched
in 1986 and the spirit of their
work is Jean Paul Gaultier.Domenico Dolce and Stefano
Gabbana have made a trade mark
of their surnames which is known
throughout the world. The key of
their success is the italian character
ITALIANand their sensual and unique style
add to tailoring talent.HOW TO REACH THE
LEADERSHIP???BRAND…A brand is a symbol that distinguishes
a product made by one firm from
Dolce & Gabbana company’s brand
is a luxury brand that means
an expensive, status symbol brand.MULTIPLE BRAND
Dolce & Gabbana company adopt a multiple
brands policy to reach every business
niche with a particular marketing strategy.
It owns two brands:
D>he brand Dolce&Gabbana is the dream.
Its incomparable appeal is due to superior
sartorial content and stylistic originality.
It is a timeless style that combines innovation
with mediterranean flavourD&G brand is irony. Is a fashion label inspired
by the street contemporary music for a no
conventional personal style.
It means freedom