Blue ocean strategy in Malaysia

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Description

The goal of blue ocean strategy in Malaysia is to deliver low cost, high impact and rapidly executed programs to fast track development.

Informations

• Publié par: seoscribe
• Publié le: 24 janvier 2015
• Nombre de lectures: 2
• Langue: English

Extrait

Business Technique

Starting a new businesshttp://goo.gl/zTLBZ8? Introducing a new product or service to your current business? Before embarking on either, strategic consideration should be given to potential barriers of entry to the market  and how you will position yourself and develop a competitive technique to overcome them. Porter's 5 forces model of industry evaluation is a great tool that could help you decide upon strategy and ascertain regardless of whether your business may achieve success and profitability in a particular business. Capital Expenditure can queer businesses prior to they even start. Do you have the capital necessary to penetrate your industry of choice? The size and scope of your business will play its part here. How much will it cost in start up expenses, at the.g. equipment, premises, distribution, etc.? In the event that you are getting into a low hurdle industry, for example setting up an after school activity, funds expenditure is going to be minimal. Establishing a bus company on the other hand, would be considered a high barrier to entry as a great offer of capital costs will be required to buy buses, utilize drivers, mechanics and other personnel, the cost of buying a good operating license, and so forth. Brand Loyalty can make it very difficult to penetrate established industries even when you consider your product or service to be superior to that already offered in the market. However, customers can be hugely loyal to their favourite brand. They may need a great deal of persuasion to even try your product never thoughts abandon their favourite attempted and trusted one. Marketing costs could prove expensive! Cost Advantages of large companies can assist sustain their competitive advantage in the industry. Able of mass production and/or providing services to a huge client base,they can certainly undercut online companies by lowering their costs, thus effectively thwarting potential new records to the industry. Online companies are discouraged because they have little hope of being profitable trying to match or beat these lower costs. Could you afford to enter into a price war with the bigger players? Remember, they'll in all likelihood have the resources and the capacity to absorb any short phrase losses they might incur till you can no more compete. Contact usfor more information about blue ocean strategy in Malaysia.