ABC Audit 2009

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PAID & QUALIFIED NON-PAID CIRCULATION FORMKC SMALL BUSINESSOverland Park, Kansas 66201FIELD SERVED: KC SMALL BUSINESS serves growth-minded entrepreneurs and business decision makers who are searchingfor the products, strategies and resources to take their organizations to the next level.TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION FOR 12 MONTHS ENDED DECEMBER 31, 2009:TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION . . . . . . . . . . . . . . 12,716 1A - AVERAGE QUALIFIED PAID CIRCULATIONIndividual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 510Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Sponsored Individually Addressed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Multi-Copy Same Addressee, See Par. 11(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160Single Copy Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Total Average Qualified Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . 6701B - AVERAGE QUALIFIED NON-PAID CIRCULATIONIndividual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,046Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Multi-Copy Same ...
Publié le : samedi 24 septembre 2011
Lecture(s) : 109
Nombre de pages : 7
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PAID & QUALIFIED NON-PAID CIRCULATION FORM
KC SMALL BUSINESS
Overland Park, Kansas 66201
FIELD SERVED: KC SMALL BUSINESS serves growth-minded entrepreneurs and business decision makers who are searching
for the products, strategies and resources to take their organizations to the next level.
TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION FOR 12 MONTHS ENDED DECEMBER 31, 2009:
TOTAL AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION . . . . . . . . . . . . . . 12,716
1A - AVERAGE QUALIFIED PAID CIRCULATION
Individual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 510
Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Sponsored Individually Addressed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Multi-Copy Same Addressee, See Par. 11(a) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160
Single Copy Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . 670
1B - AVERAGE QUALIFIED NON-PAID CIRCULATION
Individual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,046
Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Multi-Copy Same Addressee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Non-Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . 12,046
1C - AVERAGE NON-QUALIFIED CIRCULATION
Non-Continuous Market Coverage Copies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Allocated For Shows & Conventions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Miscellaneous, Including Staff Copies, See Par. 11(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156
Total Average Non-Qualified Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
1D - AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS
None of record
Member Number
06-0693-6
PROOF COPY - PROOF COPY - PROOF COPYAUDIT STATEMENT
There was no adjustment made in the average qualified paid circulation or in the average qualified non-paid circulation as
shown in the Publisher’s Statements for the period audited.
AVERAGE QUALIFIED PAID & NON-PAID CIRCULATION BY QUARTERS for the period covered by this report:
Qualified
Calendar Quarter Ended Total Paid Non-Paid
March 31, 2009 12,754 724 12,030
June 30, 2009 12,810 732 12,078
September 30, 2009 12,623 660 11,963
December 31, 2009 12,673 562 12,111
2 - QUALIFIED PAID & NON-PAID CIRCULATION BY ISSUES & QUALIFIED NON-PAID REMOVALS & ADDITIONS
Qualified Qualified
2009 Qualified Non-Paid Non-Paid
Issue Total Paid Non-Paid Removed Added
Jan. 12,742 717 12,025 30 246
Feb. 12,746 726 12,020 23 18
Mar. 12,774 730 12,044 12 36
Apr. 12,783 731 12,052 9 17
May 12,905 732 12,173 23 144
June 12,742 734 12,008 169 4
July 12,643 699 11,944 119 55
Aug. 12,646 663 11,983 11 50
Sept. 12,582 619 11,963 116 96
Oct. 12,595 585 12,010 8 55
Nov. 12,644 564 12,080 17 87
The Thinking Bigger Guide for
KC Entrepreneurs* 12,644 564 12,080
Dec. 12,781 537 12,244 356 520
Total 893 1,328
*Special issue - circulation not included in average shown in Par. 1.
3A - BUSINESS/OCCUPATIONAL ANALYSIS
The information in Paragraphs 3A, 3B, 3C and 4 is from an analysis of the December 2009 issue in which:
Qualified paid circulation of this issue was 19.9% less than the period average.
Qualified non-paid circulation of this issue was 1.6% greater than the period average.
Qualified
Classification by Business & Industry Total % Paid Non-Paid
1. Banking and Financial Services................................................... 926 7.2 32 894
2. Professional Services................................................................... 1,343 10.5 78 1,265
3. Construction, Engineering, Architects, Real Estate ..................... 1,605 12.6 27 1,578
4. Government and Not-For-Profits.................................................. 584 4.6 21 563
5. Healthcare .................................................................................... 691 5.4 8 683
6. HR, Insurance, Benefits, Training and Education........................ 867 6.8 39 828
7. IT & Communications................................................................... 624 4.9 26 598
8. Manufacturing, Industrial, Transportation..................................... 1,206 9.4 26 1,180
9. Marketing, Media & Communications .......................................... 1,107 8.7 43 1,064
10. Restaurants, Hospitality, Food Manufacturing.............................. 998 7.8 10 988
11. B2B services and B2C retail........................................................ 2,269 17.8 39 2,230
12. Others Allied to the Field ............................................................. 401 3.1 28 373
Other Paid Circulation
Subscriptions ................................................................................ 160 1.2 160
Single Copy Sales........................................................................
Total Qualified Circulation......................................................... 12,781 100.0 537 12,244
Classifications have been verified by information obtained from letterheads, questionnaires, etc.
KC Small Business, Overland Park, KS, Page #2
PROOF COPY - PROOF COPY - PROOF COPY3B - AGE OF SOURCE DATA ANALYSIS
Qualified Within
Source 1 Year 2 Years 3 Years Total %
Qualified Non-Paid Circulation:
Total Direct request from recipient: 109 68 2 179 1.5
Written ....................................................................................... 109 68 2 179 1.5
Telecommunication .............
Internet and E-mail ....................................................................
Total Direct request from recipient’s company:
Written ......................................................................................
Te....
Internet and E-mail ....................................................................
Total Communication other than request: 226 939 15 1,180 9.6
Written .......................................................................................
Telecommunication ............. 226 939 15 1,180 9.6
Internet and E-mail ....................................................................
Association .....................
Business Directories, See Par. 11(c) .............................................. 1,363 330 1,157 2,850 23.3
Lists, See Par. 11(d) ....................................... 7,120 780 135 8,035 65.6
Acquired Circulation........................................................................
Other Sources.................
Total Qualified Non-Paid Circulation ......................................... 8,818 2,117 1,309 12,244 100.0
Percent........................................................... 72.0 17.3 10.7 100.0
Paid Subscription Circulation.................................... 537
Paid Acquired Circulation ...............................
Single Copy Sales ....................................................
Total Qualified Circulation ........................... 12,781
3C - MAILING ADDRESS ANALYSIS
Qualified
To t al % Pa i d Non-Paid
Individual by name and title and/or occupation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
12,489 97.7 376 12,113Individual by name only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Title or occupation only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
132 1.0 1 131Company name only . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
160 1.3 160Multi-Copy Same Addressee. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Qualified Paid Subscription & Non-Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,781 100.0 537 12,244
Single Copy Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Qualified Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12,781
KC Small Business, Overland Park, KS, Page #3
PROOF COPY - PROOF COPY - PROOF COPY4 - GEOGRAPHIC ANALYSIS
QualifiedQualified
Non-Non-
State & ZIP Code Total % Paid PaidState & ZIP Code Total % Paid Paid
East S. CentralNew England
KY 400-427................11ME 039-049................
TN 370-385................NH 030-038................
AL 350-369................VT 050-059................
MS 386-397................MA 010-027................11
RI 028-029................ East S. Central 20.0 2
CT 060-069................
West S. CentralNew England 20.011
AR 716-729................33
LA 700-714................Middle Atlantic
OK 730-749................NY 100-149................55
TX 750-799................ 11NJ 070-089................
PA 150-196................ West S. Central 16 0.1 16
Middle Atlantic 60.0 6
Mountain
MT 590-599................East N. Central
ID 832-838................OH 430-459................
WY 820-831................IN 460-479................33
CO 800-816................312IL 600-629................ 15 15
NM 870-884................11MI 480-499................44
AZ 850-865................WI 530-549................22
UT 840-847................
East N. Central 29 0.2 29 NV 889-898................
Mountain 60.115West N. Central
MN 550-567................
PacificIA 500-528................
AK 995-999................MO 630-658................ 6,744 256 6,488
WA 980-994................44ND 580-588................
OR 970-979................SD 570-577................11
CA 900-961................ 21 21NE 680-693................615
HI 967-968................KS 660-679................ 5,913 274 5,639
Pacific 26 0.2 26West N. Central 12,671 99.2 531 12,140
Single Copy Sales.......South Atlantic
U.S. Unclassified.........DE 197-199................
MD 206-219................77
United States 12,781 100.0 537 12,244
DC 200, 202-205........22
VA 201, 220-246........44
Poss. & Other Areas
WV 247-268................
004-009, 969.............
NC 270-289................
SC 290-299................ U.S. & Poss., etc. 12,781 100.0 537 12,244
GA 300-319................
FL 320-349................844Canada........................
Mexico.........................
South Atlantic 23 0.2 4 19
Military or Civilian
Personnel Overseas..
Other International ......
Total International
E-Mail Address Only ...
Other Unclassified.......
Grand Total 12,781 100.0 537 12,244
KC Small Business, Overland Park, KS, Page #4
PROOF COPY - PROOF COPY - PROOF COPYANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS SOLD
DURING THE 12 MONTH PERIOD ENDED DECEMBER 31, 2009
5 - PRICE DATA See Par. 11(e)
Basic Prices: Subscriptions: 1 yr. $19.00; 2 yrs. $29.00; 3 yrs. $39.00
Single Copy:
Sales include Premium Values
Basic & higher than basic: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
75% - 99% of basic: . . . . .. . . . . . . . . .. . . . . . . . . .
50% - 74% . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
25% - 49% of basic: . . . . .. . . . . . . . . .. . . . . . . . . .
Less than 25% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reporting not
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . required
6 - TERM DATA
Reporting not required
7 - SALES CHANNELS
Reporting not required
8 - PREMIUM USAGE
Reporting not required
ADDITIONAL CIRCULATION INFORMATION
9 - POST EXPIRATION COPIES INCLUDED IN PAID CIRCULATION:
Reporting not required
10 - RENEWAL ANALYSIS OF PAID SUBSCRIPTIONS:
Reporting not required
KC Small Business, Overland Park, KS, Page #5
PROOF COPY - PROOF COPY - PROOF COPY11 - EXPLANATORY:
This is an independent publication not directly related to or affiliated with any association.
(a) Multi-Copy Same Addressee subscriptions, averaging 160 copies per issue, represent copies sold in quantities of 10 to 30
to business concerns at prices shown in Par. 5. Copies were mailed in bulk to the purchaser for redistribution.
(b) Miscellaneous includes checking and promotion copies, averaging 15 copies per issue, served to advertisers and agencies.
(c) Business Directories represent copies served to subscribers obtained from recognized directories.
(d) Lists represent copies served to subscribers obtained from lists.
(e) Authorized prices with 5% or more of total subscription sales:
Reporting not required
(f) A special issue, “The Thinking Bigger Guide for KC Entrepreneurs,” was distributed in November 2009. In addition to the cir-
culation claimed on this report 2,194 bulk copies of the 2009 edition were picked up at the publisher's office by business concerns
requesting the publication.
DEFINITION OF RECIPIENT QUALIFICATION:
Qualified recipients are: business owners, executives, directors, managers, supervisors and decision makers in all business,
professional, government, educational and other areas.
To Members of the Audit Bureau of Circulations:
We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made
in accordance with the Bureau’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circum-
stances.
In our opinion, the total average qualified paid and non-paid circulation for the period shown is fairly stated in this report, and the other data contained
in this report are fairly stated in all respects material to average paid and qualified non-paid circulation.
Audit Bureau of Circulations
06-0693-6
Member Number
KC Small Business, Overland Park, KS, Page #6 - #223387 - 274 - 744
June 2010
Copyright © 2010 Audit Bureau of Circulations. All rights reserved.
PROOF COPY - PROOF COPY - PROOF COPYAnalyzed Issue Date 12/01/09
06-0693-6 Analyzed Issue Text (for double month issue date)
Single Copy Price
Association Subscription Price
U.S. Subscription Price 19.00
Canadian Subscription Price
International Srice
PROOF COPY - PROOF COPY - PROOF COPY

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