Alessia elysee

Publié par

Publié le : jeudi 21 juillet 2011
Lecture(s) : 195
Nombre de pages : 20
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AlessiA
elysee
advertising pitch nautica concept development, design
An advertising pitch to reintroduce Nautica as an edgier brand, making its advertising imagery visually complex and therefore attracting a new generation of modern urban consumer.
advertising pitch, identity explore nautica design
Icon and logo redesign, shopping bag and hangtag applications.
Old logo
New logo
advertising pitch audemars piguet concept development, design An advertising direction with an edge. e Audemars Piguet is a man of action, adventure, luxury, and excess. Having the AP watch is a call to action, to never  stand  still .
i n t r o d u c i n g l a dy r oya l oa k i n p i n k g o ld 3 2 d i a m o n d s
n e v e r s t a n d s t i l l  
introduicng w o m e n s’ m li l e n a r y 6d 6aimonds
n e v e r s t a n d s t i l l  
i n t r o d u c i n g womens royal oak 6 9 9 d i a m o n d s
n e v e r s t a n d s t i l l  
advertising jimmy choo fall 2008 campaign concept development, design
A pivotal campaign for Jimmy Choo, establishing itself as a provocative, edgy, and sensual brand in print advertising.
advertising valentino spring 2008 campaign concept research
e 45th anniversary print campaign for Valentino Garavani, creating a luxurious, fun, and carefree scene for the final farewell.
brand book, fashion reem acra concept development, image research, design
Development of a brand book for a bridal desirger Reem Acra. e book would serve as a tool to define the company’s aesthetic and assist in the future growth in the ready-to-wear market.
t he  Past  layeRed  with the  futuRe
veal
brand book, lifestyle reem acra product concept, image research, retouching
Product introduction for the lifestyle market: accessories, jewelry, perfume, boutique hotel and home accessories.
brand book kooba concept development, image research, photography, design
Development of a brand book for Kooba, which serves as a tool to define the brand aesthetic and assist in the company’s growth.
SSe e
                         
         
brand book, identity explore kooba design
Wordmark, logo, and icon redesign and application.
Direction 1
Direction 2
Direction 3
advertising banana republic summer 2008 campaign concept development, image research, design
e Banana Republic image is reinvented seasonally to attract young urban professionals. Campaigns are a combination of whimsical moments in chic city environments.
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