200,000 Ticketholders Sign up to Offset Travel Carbon Emissions to London 2012

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• Publié par: bp-target-neutral
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• Langue: English

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200,000 Ticketholders Sign up to Offset Travel

Carbon Emissions to London 2012

PR Newswire

LONDON, July 12, 2012

LONDON

,

July 12, 2012

/PRNewswire/ --

BP's Target Neutral London 2012 programme has now reached over 200,000

sign ups. With sign-ups increasing daily, ticketholders, athletes and Olympic

Partners are getting behind

London

2012's ambition to lower the carbon

footprint of the Games.

BP Target Neutral is offering to offset the carbon footprint of all ticketed

spectator journeys to and from the Olympic and Paralympic Games for free. It's

simple and easy to do - ticketholders just need to visit the BP Target Neutral

website http://www.bptargetneutral.com/London2012 or sign up through the

Facebook app http://on.fb.me/BPtargetneutral to have the carbon emissions of

their travel to

London

offset for free.

Team GB, ParalympicsGB and a number of Olympic Committees around the

world have already offset their carbon footprint to the Games.

Turkey

has

signed up to BP's Target Neutral London 2012 programme, and BP is also

working with Team

USA

,

Trinidad & Tobago

,

Azerbaijan

,

Egypt

,

United Arab

Emirates

,

Angola

and

Georgia

.

As a leading 'not for profit' provider of services to reduce, replace or neutralise

carbon emissions from transport, BP is working with the Games organisers and

other

London

2012 partners on how Target Neutral can help offset the carbon

footprint of the Games. BP Target Neutral has offset travel emissions of the

70,000 volunteers for

London

2012 and is delighted to be working with a

number of partners including Samsung, Dow, Sainsbury's, Freshfields, General

Electric and Heineken.

ANDREA ABRAHAMS, GLOBAL DIRECTOR FOR TARGET NEUTRAL

said:

"We believe this mass offset opportunity will raise awareness about the

challenge we all face in living more sustainably and will engage people who

might never before have thought about the carbon impact of their travel

choices. Through collective action, individual and companies can work together

to make a real difference to the environment and we hope this will prove to be

a legacy for future events."

BP is working with six inspiring athlete ambassadors (Jessica Ennis, Lizzie

Armitstead, William Sharman and Paralympic athletes Richard Whitehead,

Shelly Woods, Stefanie Reid) on their journey to the Games, showing them how

to make changes in their everyday lives as well as the fuel to get around whilst

training and offsetting their carbon emissions from driving.

There are opportunities for spectators to learn about Target Neutral and sign-

up to offset their carbon in the Olympic Park at BP's interactive showcase "Walk

in the Olympic Park". Furthermore, athletes from around the world can sign-up

to offset their carbon at the Athlete's Village Target Neutral Pod.

SEB COE, CHAIR OF LOCOG

said:

"Sustainability underpins all of our

plans - and has done since the bid. BP's Target Neutral scheme is a fantastic

opportunity for millions to offset their carbon footprint and help London 2012 to

inspire positive social, economic and environmental change for the future."

As the

London

2012 official Carbon Offset Partner, BP Target Neutral will be

providing the administration and funds to offset the carbon emissions from

Games-related travel of ticketholders. The more people that sign up, the more

Target Neutral can support low carbon development projects worldwide.

All carbon emissions will be offset from a portfolio of six carbon offset projects

that have been chosen to represent each continental region participating in the

Games. These projects have been carefully selected and are compliant with

ICROA Code of Best Practice.

Ticketholders should visit http://www.bptargetneutral.com/london2012 or

Facebook page http://on.fb.me/BPtargetneutral to have the carbon emissions

of their travel to

London

offset for free.

EDITORS NOTES

1. ABOUT BP TARGET NEUTRAL

Target Neutral was set up in 2006 as part of BP's broader commitment to

practical sustainability. It is a not-for-profit carbon management program,

which encourages consumers to reduce, replace and neutralise their carbon

emissions from transport. BP covers Target Neutral's operating costs ensuring

that all the money paid to offset is used to support genuine carbon offset

projects that also have positive local environmental and socio-economic

benefits.

BP Target Neutral is a founding member of ICROA, the International Carbon

Reduction and Offsetting Alliance which has recently merged with IETA, the

International Emissions Trading Association.

For more information please visit http://www.targetneutral.com

2. ABOUT THE

LONDON

2012 OFFSET

Whether travelling by planes, cars or public transport to

London

2012,

spectators will be able to offset their carbon emissions free of charge by simply

registering their journey on the Target Neutral website or via the Facebook

page.

Spectators heading to the Games from across the world will be asked to

confirm where they are travelling from and their CO

2

emissions will then be

calculated to be offset by BP.

BP Target Neutral is also offering to offset the travel carbon footprint of

accredited media travelling to the

London

2012 Olympic Games. This includes

international media representatives.

The travel footprint estimate is based on LOCOG's foot printing study of

March

2010

. A full methodology statement used to calculate journey emissions on a

per country basis was developed for BP Target Neutral by Environmental

Resource Management (ERM), is available from

http://www.bptargetneutral.com/london2012.

Ernst & Young has reviewed the Target Neutral London 2012 spectator

programme in order to provide an objective assessment of BP's description of

the assumptions, method and reporting principles used within ERM's

methodology.