Betfred Launches Integrated Betting Services With InfoMedia

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• Publié par: betfred-com
• Nombre de lectures: 23
• Langue: English

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Betfred Launches Integrated Betting Services

With InfoMedia

PR Newswire

GIBRALTAR, June 25, 2012

GIBRALTAR

,

June 25, 2012

/PRNewswire/ --

Ground-breaking deal links betting odds to content across major networks

Betfred.com has signed a major deal to deliver

integrated gaming and betting services to leading

mobile agency InfoMedia, who holds exclusive deals

with a number of UK operators including the Orange

and T-Mobile brands.

Betfred.com will work with InfoMedia to insert Betfred odds across applicable

services to cover all major sports such as football, racing, rugby, tennis and

events such as Formula 1.

The integrated services from InfoMedia and Betfred.com will deliver:

Sports betting, bingo, gaming and casino mobile services across iPhone, Android,

Windows and BlackBerry platforms

Social media activity with the promotion of the

@Betfred

Twitter feed across football,

F1, rugby, cricket, racing, tennis, snooker, athletics, boxing, golf and Olympics content

Contextual promotions across relevant editorial features and key traffic areas

Exclusive competitions and promotions

Banner inventory and the integration of live odds services through the InfoMedia 247

Sport portal

The services will cover not only sporting fixtures but also television, celebrity

and novelty bets. In addition an interactive football predictor and race-card will

be developed, delivering odds, news and predictions to users handsets.

Betfred.com Managing Director Chris Sheffield commented: "This is a ground-

breaking deal for the mobile industry and a very exciting evolution for

Betfred.com. More customers will be able to access and enjoy our betting

platform. We pride ourselves on giving the best value and unique bonuses

which will now be available to the millions of customers available via

InfoMedia's approved operator channels such as Orange and T-Mobile."

InfoMedia, the mobile services agency, will manage the relationship and their

Chief Executive Offer, Michael Tomlins commented: "Given the sports and

editorial pedigree we have developed, adding the betting facilities under a

strong brand like Betfred makes solid commercial sense. We will handle not

only the customer-facing issues such as SMS communication and inserting the

odds for given sports event or news story, but also the back end customer

relationship management."

"This is typical of the kind of proactive, fully integrated deal we are now

brokering, adding tangible, incremental value to carriers, media companies and

value added service providers alike. We have a strong track record in

delivering the technical integrations these services require, and a reputation

with leading sports and editorial content brands and the mobile networks."

About InfoMedia Services

InfoMedia is a full service mobile agency specialising in the deployment of

bespoke interactive mobile services for brands and organisations to develop a

new communications channel with their customers. Since 2002 the company's

focus on mobile has created a dedicated team with a broad experience in the

diverse and ever changing world of mobile entertainment, the mobile internet

and mobile marketing.

Privately owned InfoMedia has always been at the forefront of the mobile

industry, delivering services to blue chip organisations such as Tesco, Virgin

Media and Manchester United using proprietary technology and platforms.

About Betfred.com

Betfred.com is owned and operated by Petfre (

Gibraltar

) Limited. Petfre is

committed to maintaining the core values and ethos of the Betfred brand.

Betfred is the world's biggest independent bookmaker with a retail estate of

over 1360 shops. Betfred recently acquired the Tote for £265 million and the

company has been awarded an exclusive seven year licence to operate pools

betting on UK racecourses. Betfred is owned and operated by Fred Done who

started with just one shop in Salford in 1967.

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