Birchbox Hits Europe: U.S. Discovery Commerce Market Leader Acquires Joliebox to Expand Internationally

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• Publié par: birchbox
• Nombre de lectures: 24
• Langue: English

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Birchbox Hits Europe: U.S. Discovery

Commerce Market Leader Acquires Joliebox to

Expand Internationally

PR Newswire

LONDON and NEW YORK, September 14, 2012

LONDON

and

NEW YORK

,

September 14, 2012

/PRNewswire/ --

Birchbox, the U.S.-based discovery commerce company changing the way

people shop for beauty, grooming and lifestyle products, announced today its

acquisition of

Paris

-based JolieBox. The acquisition expands the company's

footprint, distribution and partnerships and establishes Birchbox as a global

lifestyle brand.

"The delight of discovery extends across any border and to any culture," said

Katia Beauchamp, Co-founder of Birchbox. "JolieBox, with their like-minded

team and brand ethos, is the absolute perfect partner to build relationships with

new customers and brand partners internationally while simultaneously

improving distribution as we scale."

Birchbox's robust retail platform, which started with personalized monthly

beauty sample subscription boxes, also features a handpicked online shop and

expert editorial content. The acquisition of JolieBox and its business units in

France

,

Spain

and the UK now extends Birchbox's current brand partners to

more than 400 internationally.

"Birchbox's approach to retail starts with the box, but goes much deeper. The

magic is in each element working together, from custom editorial content to

data-driven personalization and a tightly curated online store," said Quentin

Vacher, CEO of JolieBox. "We recognized the opportunity to provide JolieBox

customers with an even better service that changes how they shop, and

ultimately the way brands interact with European consumers."

Birchbox's trademark "try, learn, buy" approach to retail has proven successful

for more than just beauty retail. The company debuted a new men's vertical,

featuring grooming and lifestyle products, earlier this year.

About Birchbox

Initialised at Harvard Business School and launched in 2010, by Co-founders

Hayley Barna and Katia Beauchamp, Birchbox is the leading discovery

commerce platform redefining the retail process by offering consumers a

unique and personalized way to discover, sample, shop and learn about the

best beauty and lifestyle products, and brands available.

With a monthly subscriber base of more than 100,000 in the US, Birchbox

members have first-touch experiences with products each month and exclusive

access to expert educational editorial content to help them get the most from

their products. Additionally customers are able to buy goods through the

company's commerce platform with over 200 top brands such as Lancôme,

Yves Saint Laurent, Laura Mercier, Kiehl's, Benefit, Stila, Caudalie, Payot,

L'Occitane, Bourjois, and L'Oreal now Birchbox partners.

In 2012, Birchbox acquired

Paris

-based JolieBox gaining business units in

France

,

Spain

and the UK in addition to the

USA

, taking the company global to

become the international market leader in discovery commerce.

In

April 2012

the group widened their outreach in the US, through the launch of

Birchbox Man.

To learn more about Birchbox, visit http://www.birchbox.com, or follow us on

Facebook and Twitter and YouTube as well as our blog.

About JolieBox

JolieBox is the leading player of the discovery commerce in

Europe

. JolieBox

was founded in

June 2011

in

Paris

by Quentin Vacher and Mathilde Lacombe

who wanted to offer a new experience to beauty consumers by helping them

discover products from the best brands before they buy it. After raising their

its first round with Alven Capital, a leading Venture Capitalist in

Europe

, JolieBox

quickly expanded to the

United Kingdom

and

Spain

to offer the beauty

discovery service to most consumers in

Europe

. JolieBox is today

collaborating with over 200 French and international cosmetic brands such as

Lancôme, Yves Saint Laurent, Laura Mercier, Caudalie, Payot, L'Occitane,

Bourjois, L'Oreal.

http://www.joliebox.com , http://www.joliebox.co.uk, http://www.joliebox.es

For more information please contact:

Mary Proto | DDA PR for Birchbox

[phone]

[e-mail]