BvD's Mint Now Even Fresher

Informations

• Publié par: bureau-van-dijk-bvd
• Nombre de lectures: 28
• Langue: English

Extrait

BvD's Mint Now Even Fresher

PR Newswire

LONDON, June 22, 2012

LONDON

,

June 22, 2012

/PRNewswire/ --

Bureau van Dijk further enhances its Mint range of streamlined

business intelligence

Bureau van Dijk (BvD), one of the world's leading business information

publishers, is adding further enhancements to its Mint product range. New

features, including the addition of Strategic Searches to help users target

companies more creatively, will be available from 24

th

June. BvD will be

demonstrating these new features at the Data Marketing Show - part of the

Marketing Week Live event at

London's Olympia

on 27

th

and 28

th

June.

BvD's Mint range offers company information and business intelligence with a

streamlined interface and is widely used in the sales and marketing

environment. Users can create targeted lists for campaigns and refresh and

enrich their in-house data via CRM integration. BvD did a major revamp of the

Mint interface at the end of 2011.

BvD has now incorporated searches for more strategic targeting, all with the

aim of identifying potential business opportunities. They include options to find

companies with consistent growth; by year end and companies who are

affected by recent M&A activity. There's also the option to search for

companies who are investment backed, suggesting more aggressive growth

targets and budget availability. In addition, BvD has further developed its

unique "SegMintation" function where users can create fast segmentation

reports on their search results to see how they breakdown by SIC code, region

and turnover.

"The response to our new Mint has been extremely positive," said Tony Pringle,

BvD's UK managing director, "the new interface is fast and easy to use and

really popular with users. Some of the new enhancements are a result of

feedback - we really appreciate our users suggesting what they'd like to see on

our products. We're seeing an increased interest in international data,

especially for CRM integration, and we've now launched the new Mint interface

on the global and European versions of Mint."

Mint was originally launched in 2004. The range includes a dedicated Mint for

the UK plus global, European and other regional versions. BvD offers a free trial

scheme so users can try Mint in their own environment. You can register for a

free trial on bvdinfo.com.

Photographs of Tony Pringle and screenshots of Mint

are available on request.

About Bureau van Dijk

Bureau van Dijk (BvD) is one of the world's leading business information

publishers. It has three product ranges: The classic range includes the market

leading Fame, Amadeus and Orbis. These products give users a vast range of

searching and analysis options and detailed financial information. The Mint

range offers streamlined searching - ideally suited to a business development

environment. The Catalysts - this new range tailors BvD's products and data for

specific research projects including company valuations, transfer pricing,

procurement, credit analysis and compliance.