CONNECTIONS™ Europe addresses new video distribution platforms as Western European online and mobile video advertising revenues to reach $4 billion in 2016

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• Publié par: parks-associates
• Nombre de lectures: 18
• Langue: English

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CONNECTIONS™ Europe addresses new video distribution platforms as Western European online and mobile video advertising revenues to reach $4 billion in 2016

PR Newswire DALLAS, Oct. 10, 2012

- YuMe to Keynote Parks Associates Executive Conference,November 13-14 in Amsterdam

DALLAS,Oct. 10, 2012/PRNewswire/ -- Parks Associates today announcedOwen Hanks, General Manager, Mobile, Europe, YuMe, will deliver the closing keynote atCONNECTIONS™ Europe, following a day of sessions and research presentations on monetization and business models for multiscreen services and video value-added services. The international research firm, which hosts the executive conference13-14 November in Amsterdam, forecasts Western European online and mobile video advertising revenues will reach$2.3 billionin 2012.

Owen Hanks CONNECTIONS™ Europefocuses on video value-added services and features executive speakers from service providers Orange, Sky Deutschland, Deutsche Telekom AG, and Ziggo. Broadband providers will equip their customers with over 75 million routers and residential gateways worldwide in 2012, increasing to over 120 million by 2017. These devices will deliver advanced video services, but given current economic challenges and consumer resistance to new fees, providers must explore new business models, including advertising-based services, to drive early adoption.

"The expansion of video services to multiple platforms is creating new opportunities for advertising, multiscreen services, value-added services like tech support, and user interfaces," saidStuart Sikes, President, Parks Associates. "Providers must find ways to subsidize new services through partnerships and advertising in order to monetize the increased cost of new services. AtCONNECTIONS™ Europe, we will discuss these strategies, plus ways to move consumers into premium video services."

Mr. Hanks will address the changing advertising landscape at 15:45 onWednesday, November 14. Parks Associates forecasts Western European online and mobile video advertising revenues will reach$4 billionin 2016. In North America, online and mobile video advertising revenues will grow from$3.5 billionin 2012 to over$6 billion in 2016.

CONNECTIONS™ Europe Sponsors, a subsidiary of: Digitalsmiths; GreenPeak Technologies; myStrom AG Swisscom; NewBay; PacketVideo; People Power Company; Sigma Designs; iMediaShare; MyHomeServices.

Visithttp://www.connectionseurope.comor [e-mail], [phone] for information.

About CONNECTIONS™ Europe CONNECTIONS™ Europeoffers high-level analysis and consumer research, networking opportunities, and information on emerging connected home services and technologies. The executive summit focuses on the next generation of services, including new partnership opportunities between operators and utilities, strategies to engage consumers through innovative service bundling, the role of the cloud, and how to effectively connect consumers to digital content.www.connectionseurope.com